10 Guidelines to Redesigning Your Website
One of my favorite movies is Marathon Man, starring Laurence Olivier and Dustin Hoffman. In a classic scene, protagonist Olivier asks Hoffman, “Is it safe?” while holding a dental drill to his front tooth. This gruesome scene reminded me of another equally painful question, “Is it time?” — time to redesign and rebrand your website.
If one asks the question, the answer is usually yes. Here are a few convincing reasons why a redesign is in your best interest: perhaps your company has outgrown the current site; your image has changed along with your product and services and the site doesn’t fully reflect the scope of your company; the functionality is outdated along with the look, feel and navigation; or you need a fresh new brand image to re-energize your productivity.