15 Small-Business Social Network Nightmares

13. Scams. A bad guy could set up a phony Facebook page and then create phony contests to slurp sensitive customer data such as names, addresses, emails, phones, account numbers and credit card numbers.

14. Legal liabilities. Privacy settings on Facebook can hide posts, but that doesn’t matter to a judge in New York who recently ruled that items posted on Facebook (as well as other social networking sites) can be used as evidence in court—even if the posts were concealed by the privacy settings.

15. Zero privacy. And speaking of privacy, don't assume you actually have any, because thieves have already figured out how to yank data from the innards of Facebook that’s supposedly just for you and your closest colleagues to see. So be very careful what you put up on Facebook, privacy settings or not.

Robert Siciliano is the author of four books, including The 99 Things You Wish You Knew Before Your Identity Was Stolen. He is also a corporate media consultant and speaker on personal security and identity theft. Find out more atwww.RobertSiciliano.com.

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