2 Ridiculously Simple Steps to Understand Your Readers
By Jennifer Kennedy on March 20, 2014
How do I know what information my potential customers want in a course?
This is one of the top questions I get from my readers. (And, the answer is quite simple.)
And, it’s a super important question! What’s the point of creating a course that no one wants? You’ll give it all of your effort and time, only to put it out into the world and only hear…..crickets…
And, really the root of this question, and what you should be wondering, is what are my readers struggling with? Or, what roadblocks are stopping them from getting from point A to point B?
People buy courses to get outcomes…to change their behavior or life in a different way. So, finding out how you can help them will in turn help you create the content for your course.
Think about the last course you purchased and the WHY behind handing over the cash. You probably wanted to solve a burning problem:
- You were curious about how to make more money.
- You wanted to increase your email list.
- You wanted to improve your health.
- You wanted to know how to create a website.
People buy courses to learn ideas that will make them different. (Click here to tweet this.)
Really, there’s one easy way to find out exactly what your potential learners are struggling with…
The simple answer: Ask.
Really, it’s all about helping and serving others. In order to do that, you can’t make assumptions. It’s about reaching out, building relationships, and getting to know people on a personal level! And, it begins with the communication process.
Here are 2 Easy Peasy steps to implement now so that you can start finding out what your learners want AND start building that much needed relationship (before you start creating your course!).
More Like This
Recent Posts by Jennifer Kennedy
Most Popular on BlogHer
UPDATE: Human Trafficking Hits Close to Home For One Blogger: 14-Year-Old Jewel Fitzgerald Has Been Found
Mary Kay® is the Official Beauty Sponsor of the 50th Annual Academy of Country Music® Awards, which air on Sunday, April 19, 2015, at 8/7c on CBS. To celebrate, celebrity makeup artist, Moani Lee created three stunning country music-inspired looks that our bloggers had a wonderful time recreating. Read our bloggers' posts and get a chance to win a Mary Kay gift pack! Read more