2012 Republican Primary: What Comes After the Etch A Sketch?

BlogHer Original Post

Can you all please stop playing with your Etch-A-Sketch for just a few minutes and let's take a look at what's happened in literally the last 48 hours since the Illinois Republican primary and what's coming in the next 48 hours?

To get caught up, read Erica Holloway's impressions of former Massachusetts governor Mitt Romney's 12-point win over former Pennsylvania Senator Rick Santorum, all in President Obama's homestate, in her BlogHer post-primary post. Also, check out CNN's always fascinating exit polls -- go here for Illinois exit polls specifically, but feel free to browse the other battlegrounds too. The two competitors' Illinois post-primary speeches here.

In a nutshell, Santorum was unable, for the third time, to bring home a win in a Midwest "rust belt" "manufacturing center" "middle America" state -- he didn't do it in Michigan and he didn't do it in Ohio. True, the contests were much closer in those two prior states and Illinois is considered to be bluer than both of the others.  Also true that Romney spent a heck of a lot more money in Illinois than Santorum.

But a non-win is a non-win, and Santorum is a non-winner in these three very key states -- for the primary and the general election. Not a good omen.

Then, Wednesday morning, some major wind came Romney's way: former Florida Governor Jeb Bush, member of the dynastic political family of the same name -- oh, and two former presidents (41 - George H.W. and 43, George W.), endorsed Romney. He also called for the whole thing to please end:

Primary elections have been held in thirty-four states, and now is the time for Republicans to unite behind Governor Romney and take our message of fiscal conservatism and job creation to all voters this fall

Seems like a pretty awesome start to the day, yes? Except leave it to an old, trusted -- maybe complacently trusted? -- campaign aide to say something that uniquely plays into the worst fears conservatives have about Romney: that he's not a really a conservative:

[CNN] HOST: Is there a concern that Santorum and Gingrich might force the governor to tack so far to the right it would hurt him with moderate voters in the general election?

FEHRNSTROM: Well, I think you hit a reset button for the fall campaign. Everything changes. It's almost like an Etch A Sketch. You can kind of shake it up and restart all over again. [emphasis added]

Noooo -- you did not just say that Mitt Romney is going to eliminate all evidence of what he did and said to win the partisan primary, and change what he does and what he says so that he can appeal to moderate voters, did you? Sigh.



This being 2012 and all, and Santorum and former House Speaker Newt Gingrich having made it clear before this incident that they have no intention of dropping out of the primary race, the Etch-A-Sketch-he-must-be-feeling-like-he's-going-to-wretch-episode is going on and on. As the Washington Post's Chris Cillizza writes this afternoon:

So what differentiates the gaffes that enter campaign folklore from those that even the most committed political junkies struggle to recall even a few weeks after they happen?

It's actually a relatively simple answer: Gaffes that matter are those that speak to a larger narrative about a candidate or a doubt/worry that voters already have about that particular candidate.

And that is so what happened. And even if it wasn't exactly what happened, Santorum and Gingrich are playing it as though it is, with Santorum claiming that even Obama beats Etch A Sketch Romney.


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