2010 Social Media Matters study

The BlogHer – iVillage 2010 Social Media Matters Study, co-sponsored by Ketchum and the Nielsen Company, is available here as a PDF file. The study's objectives are to size, scale, qualify and compare media usage patterns across cross- sections of the population such as gender, generation, blogging focus, and media channel preference. We also show the purchasing behavior of social media users, outlining bloggers and social media users' online vs. offline media consumption and influence.


In order to comment on BlogHer.com, you'll need to be logged in. You'll be given the option to log in or create an account when you publish your comment. If you do not log in or create an account, your comment will not be displayed.