2010 Social Media Matters study

The BlogHer – iVillage 2010 Social Media Matters Study, co-sponsored by Ketchum and the Nielsen Company, is available here as a PDF file. The study's objectives are to size, scale, qualify and compare media usage patterns across cross- sections of the population such as gender, generation, blogging focus, and media channel preference. We also show the purchasing behavior of social media users, outlining bloggers and social media users' online vs. offline media consumption and influence.