4 Steps to Identifying Your True Calling

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4. Create your value statement.

Next, combine what you learned in steps 1-3 to create a value statement about who you are and what you do best. The structure could read something like this:

I'm a _______ with skills in ______, _____, and ____. I'm known for delivering ____________, which has resulted in____________. I thrive best in an environment that is ____________. 

If you don't know a specific title to fill in the first blank, choose a word like "leader" or "innovator." Write and re-write your value statement until you hit on something that feels natural. Use this value statement as an introduction when you're speaking with or writing to people about your new career direction. You won't fit everything into your value statement, just enough to whet the appetite and have the listener ask, "That’s interesting. Tell me more."

When I went through this process, here's the value statement that I came up with for myself:

I'm an executive coach who thrives with established, entrepreneurial clients who are experiencing high growth or pivotal change. I use my years of experience with Starbucks to help them manage their team or their own behavior through transition.

The first time I used it, it felt awkward because I just beginning to claim my new career. But was I believable? I was. Why? Because I love what I do and I have proven competency. My true calling showed. The same will happen for you!

Linda Glass is an executive coach at Glass Talent in Austin, Texas. Prior to starting her own business, she was director of global talent strategies for Starbucks. Read her Glass Talent Blog or follow her on Twitter or Facebook.


Kaplan University provides a practical, student-centered education that prepares individuals for careers in some of the fastest-growing industries. The University, which has its main campus in Davenport, Iowa, and its headquarters in Chicago, is accredited by The Higher Learning Commission (www.ncahlc.org). It serves more than 53,000 online and campus-based students. The University has 11 campuses in Iowa, Nebraska, Maryland and Maine, and Kaplan University Learning Centers in Maryland, Wisconsin, Indiana, Missouri and

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