5 Elements of a Blog Post
By Kiersten Evan on August 06, 2014
When I first started blogging lo those many years ago, a post consisted of one thing and one thing only for me: whatever I felt like writing, whenever I felt like writing it. If I wanted to talk about my cat on a Saturday at midnight, I did. But since then, I've learned that every blog post has (or at least it should have) these five elements.
Sometimes, it's really refreshing to see a blog post dominated by photos (Katie does an amazing job with photo-dominated posts - this woman's photography skills are incredible)
Unless you're one amazing photographer (which I am not), a post needs something to go along with those photos, though. Even if it's just a description of what you were doing when the photos were taken. Something to place your reader in a context, so that the photos make more sense.
Yep - after I just said a post can't be only photos, I'm also going to say it can't only be writing. The Onion has joked about it, but the point remains that large blocks of uninterrupted text are intimidating. Most readers skim the page before reading, and only read 20-30 percent of the writing. Photos help to break up your writing so that it appears more readable, and less intimidating. Basically, make it easy for us.
Side note though - make the photos at least halfway relevant. Nothing makes me crazier than a blog post about redesigning a living room with a random picture of your face at the top. If you don't have a photo that makes sense with the post -Unsplash is my favorite resource for free stock photos.
You've probably heard the question before "what is your blog offering to your readers?" And it's a valid one. If your subscribers have no reason to want to know what you're talking about, they're not going to bother reading.
So whether it's educational, interesting, relatable, a new DIY, or just plain funny - offer your readers something.
I know I mentioned "words" already, but I'm of the opinion that words are an entirely different thing from "writing." In the blogosphere (or really in any form of "published" writing, it's important to make sure your posts are at least mostly free of grammatical and spelling errors, that they make sense, and that they're well-written.
If you're post is for whatever reason difficult to get through - bad writing, awful grammar, doesn't make sense, then trust me when I say most people probably aren't going to read it.
This has got to be the most difficult one for me to grasp - titles have always been difficult for me, whether it's for a term paper, a short story, or a blog post. But titles should make the reader want to click over to your blog - whether because it's catchy in some way, makes an innuendo, or sounds like it might teach them something.
So what about you? Do you think I missed anything that belongs in a post?
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