911 Needs a Boost

We hammer the numbers 9-1-1 into our children's brains from an early
age. Parents, teachers, firemen, police officers, librarians,
babysitters. They hear those fateful digits, sometimes couched in fear,
sometimes in bravery, sometimes in service. We read hot topic stories
about first graders saving their mom from choking on a Cheeto. We see
Matt and Meredith interview preschoolers who called the authorities to
report a burglar creeping in through the attic window. At my house we
even have a sticker on the cordless phone with a picture of an
ambulance, firetruck, police car, and giant yellow numbers, 9-1-1.

So
in the event that I should fall and not get up, God help me, don't
tempt the Fates here, my children will punch the numbers 9-1-1 into the
phone.

And I will still lay there motionless. Likely whimpering.

Why?

Because
simply hitting the 9, 1, and 1 keys on a phone get you nowhere in a
hurry. Phones have changed from back in the day. What hasn't changed is
how we teach our kids to make a call in an emergency. Teaching our
children to call 9-1-1 is no longer adequate, and in fact, could be
dangerous. In an emergency, seconds matter. I've been there and can speak from experience.

We
need to revamp our old school ways and start teaching kids to dial
9-1-1 TALK. Or the green button. Or whatever key on your phone enables
a call. We are failing our kids, and potentially ourselves, by omitting
this very key step.

I'm a mom and I'm a marketer. There's
nothing I'd like more than to start a campaign to teach kids to dial
9-1-1 TALK. I see a logo in my future. And perhaps an interview with
Matt and Meredith.

 

 

Cross posted at Deep South Moms and Dirt & Noise

http://svmomblog.typepad.com/deep_south_moms/2008/12/we-hammer-the-n.html

http://www.dirtandnoise.com/2009/01/911-needs-boost.html

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