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[Editor's Note: I think Isaiah Mustafa created one of the most memorable spokespeople of our time - right up there with Miller High Life's Wendell, and the vastly-loathed Dos Equis Most Interesting/Sexist/Racist/Hemingway-esque man in the world. And well Fabio? I think he's mostly still famous because of that pigeon to the face debacle. What do you think? Who would you rather YOUR man smell like? --Morgan]
Old Spice guy and former NFL wide receiver Isaiah Mustafa has new competition from very deep off the bench in the form of Fabio.
Courtesy of Old Spice
The Procter & Gamble Co. brand, via Wieden & Kennedy, is attempting to unleash a new set of viral videos featuring the former romance-novel cover boy (and margarine and insurance pitchman), now posing as the "New Old Spice Guy." He's also done some "Responses"-like shout-outs to celebs such as Creativity's own Ann Christine Diaz.
