Advertise and Market with Women

Struggling to keep on top of how best to market in the constantly shifting social media landscape? BlogHer Inc. recently published our fifth annual study of women and social media, conducted with Vision Critical, a market research and analysis firm. The results provide marketers who seek to grow audiences of women online a key window into the opinions and purchase behavior of women who use blogs, Facebook, Twitter, Pinterest and other social tools.  Read more >

When conversion is mission critical, no source is better than blogs. Our 2012 Social Media Matters study reveals that online media delivers more than function. It also inspires women, builds deeper trust, and promises better conversion. As social media mainstreams, women's motivations splinter and the threat of being overwhelmed increases -- but content is consistent.  Read more >