To Advertise or not to Advertise?
By moniquef on September 05, 2010
Over the past couple of months, I've heard a lot of bloggers make various comments about advertising on their blogs. Some live by it and others...well they despise it. Major corporations advertise all the time. What's the big deal?
If you aren't familiar with advertising on your blog, there are many different ways to go about it. There are affiliate programs you can join, you can sell ad space on your blog, brands can sponsor giveaways, or even charge for links in your posts. There are other ways you can advertise, but I'm just going to use these for examples.
So, how do you know if advertising is right for you? The first question you should ask yourself is "Do I want to make a profit off my blog?" That's a simple yes or no question. You shouldn't feel ashamed to answer yes. I advertise on most of my blogs and I'm not embarrassed to admit it. But, I make sure the ad is relevant to the content of my blog. I've just started using Google Adsense on Blogs by Latinas. I'm testing it out right now, we'll see how that goes.
I know a lot of you who don't advertise have your reasons. You may not want to bother your reader with ads or you think advertising will affect the content of your blog. I've even heard a few say that those who advertise are selling out. That's where it gets tricky. If you allow ads and advertising to affect your blog, then believe me it will.
On one of my blogs I do a lot of giveaways and promotions. This is all for the reader. But, these are brands and products that I know and trust. I won't recommend a product that is geared towards car mechanics and I definitely wouldn't take their money for an ad.
But, you know what? If you did that on your blog, then that's OK too. Because it's your blog and you can do whatever you want with it.
In the end, advertising is a personal preference. It will either work for your blog or it won't.
Do you advertise? If so, why? And if you don't, why not?
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