An All-New BlogHer.com!
By Lisa Stone on July 22, 2013
BlogHer Original Post
Thank you for helping us beta-test a new Food site design for the past month. The strong positive response from this community has been so encouraging that we decided to go for it: Welcome to an all-new BlogHer.com!
Why a new BlogHer.com? Like many of you, we have over the years fallen in lust with gorgeous sites that celebrate images. First Flickr. Then Etsy. Next Pinterest. Then Instagram, and now NEW Flickr and VIDEO Instagram -- I could go on forever. Our browsing habit twanged from lust into true love with the introduction of tablets and their magazine-y design opportunity for text as well as image. According to comScore Mobile Metrix, BlogHer is #3 in the U.S. for tablet use by 18-to-34-year-olds across our network of 92 million women, and we reach 25 percent of all iPhone users who are women.
As we sought a beautiful, browsable solution, the ultimate question for us has been how to serve our mission. We want to create more exposure for YOU the creator, the photographer, the videoblogger, the writer. We want to drive traffic directly to your blogs. We want to credit you when your content is shared socially. We want to reward community members whose rich comments make the difference between a social site and a rich, influential community by, for and with women. Finally, we are BlogHer, which means our quest is to credit as many voices as possible: Our new design needs to create maximum exposure for as many creators as possible at once.
Welcome to our solution! The new BlogHer.com: a browsable, window-shopping reader to help you discover even more terrific voices and stories. This user interface saves and shares the name of the writer every time you do--to your favorites (that's the heart icon, natch), Pinterest, Facebook, and Twitter. And if you want to directly visit the sites of the writers, just click on a headline and off to their blog you will go.
Here's how the new BlogHer.com works:
- Click on any photo or headline to go to the blog of origin and read the entire post
- Mouse over (or touch a photo from your tablet) to share the post link to a social site or save it to your BlogHer.com profile favorites (heart icon).
- Click on a blogger's byline to see only that blogger's headlines.
- Create a post by clicking on your profile photo (once you sign up and/or login) and file it by topic. Your post will appear under that topic category, and your byline will click to your BlogHer.com blog. (If you're a member of the BlogHer Publishing Network, we already market your blog by creating a teaser to each of your posts.)
- Do you prefer commenting to blogging? You have a presence, too! Go to your profile to see a record of all the comments you make, every day.
- Do you prefer the previous BlogHer.com content? Good news: Head over to Editor's Picks to see the day’s latest selections from the BlogHer.com team.
- More at the FAQ
So, what do you think? We'd love to know! You’re helping us design this site for the long term. As I wrote when we launched the Food Well Said BETA, our plan is to help you find, share and favorite the best writing by women online.
Won’t you tell us what you think, so that we can make it even better?
Thanks in advance for your advice. And congratulations to the team who designed, built, tested, and launched this site. Bravo!
for Elisa Camahort Page, Jory Des Jardins and Lisa Stone