Allstate case study: Jory interviews Lizzie Schreier about building the internal case for social media in a heavily regulated environment

BlogHer co-founder Jory Des Jardins interviews Lizzie Schreier, the woman responsible for Internet Marketing at Allstate, and responsible for working across departments at her company (including Legal) to build a social media program that is innovative, achieves measurable and desirable results, all within the unique regulatory environment that Allstate, as an insurance company, is beholden to. Learn how Lizzie built the case for social media engagement.

The Allstate case study is brought to you by GasPedal and the Blog Council.