Director of Google's Measurement and Reporting Initiatives
Amy Chang leads Google's Advertiser Measurement & Reporting efforts, which includes Google Analytics. Under her direction, Google Analytics is now on over 50% of Alexa’s Top 1 Million sites worldwide, and has completely changed the face of the web analytics and media measurement industries.
Prior to Google, Amy helped build the affiliate and paid search channels driving user acquisition at eBay. She also spent a number of years with McKinsey & Co as a consultant specializing in semiconductor, software, and services. She began her career with hardware engineering positions at Intel, AMD, and Motorola.
Amy has a BS in Electrical Engineering with a Hardware sub-specialty from Stanford University, and an MS in Electrical Engineering with a Networking Systems focus also from Stanford.
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