Ana Lydia Monaco
Ana Lydia Monaco, founder and president of padma media and marketing, Inc. reached national recognition in 2006 for her visionary relevant and culturally sound approach to multicultural consumer outreach. Under her leadership, padma develops programs that strategically align social & digital media, PR/publicity and public outreach to reach diverse and niche consumers, including Spanish-speaking Hispanics.
Ana Lydia’s results-driven approach is based on more than fifteen years leading national media campaigns for Fortune 500 companies, non-profit clients and government agencies. Her ethical leadership style has earned the respect of industry leaders, colleagues, media and clients; strengthening their trust and loyalty in the guidance and strategic counsel provided by the padma team.
Shortly after launching padma, Ana Lydia secured the coveted role of launching Americas United Bank, the first Hispanic-owned business bank in California. Her strategic alliances created the opportunity to introduce the financial institution to community leaders, local government representatives and the local business community. The launch campaign secured media mentions and stories in leading publications, online news sites and news programs; including LA Times, La Opinion, NBC, MSNBC, to name a few.
Currently, padma leads a passionate team of experienced communications professionals. The diverse team is responsive to the multicultural consumer, digital and media efforts for the agencies various clients and agency partners, which consistently “white label” padma’s social media and public relations services. Current agency clients include: Macy*s, American Liver Foundation, Long Beach Transit Authority, to name a few.
Ana Lydia’s extensive professional experience includes managing the national Hispanic media campaigns for AT&T, General Mills, City of Hope, Telemundo and Sears. She also led the regional Verizon Wireless account and provided strategic counsel to Nike, the National Honey Board and The California Milk Processors Board.
Industry trade magazines and journals have relied on Ana Lydia’s expertise for various articles and industry trend reports, including the 2010 Hispanic Social Media & Marketing Report . She has been quoted in Money Magazine, CNN Money, Ad Age, Univision, Hispanic Market Weekly, PR Week, and other leading publications.
After the City of Los Angeles and former Mayor James K. Hahn recognized her public relations career, California Senator Hilda Solis commended the launch of padma media & marketing, Inc. in 2006.
As community advocate, The Women’s Health Organization recognized for her commitment to women’s health and the United States Department of Commerce commended her partnership for the 2010 Census.
Ana Lydia received the YWCA Phenomenal Woman Award in 2003, was nominated by the Los Angeles Business Journal for the 2009 Women Making a Difference Award and was a finalist for both the Inc. Magazine & Idea Cafe Entpreneur of the Year Award in 2009.
Ana Lydia is a volunteer at Bienvenidos Childrens Charities and Santa Monica Catholic Church. She is an Alumni Board Member at the Fashion Institute of Design and Merchandising in Los Angeles, and graduate of the Woodhull Institute Ethical Leadership Training.
She is also founder and moderator of the Latina Lifestyle Bloggers Group and active member with LATISM, Latinos in Social Media.