Anjum, a Toronto native, has extensive experience in the television world as a News Anchor, Reporter, and Health beat reporter. She began her career in Chicago, where as a Masters Journalism student at Northwestern University’s Medill School of Journalism, she covered the juvenile court house in the city’s south west side. She specialized in broadcast journalism. She also anchored and reported on a health segment for the city’s suburban regional cable channel’s one- hour program. She went on to become an intern for CBS in Washington, D.C. on Capitol Hill during the Clinton presidency, where she was the Washington Correspondent for WISC-News 3 in Madison, Wisconsin and also for WMJI-FM in Cleveland, Ohio. In D.C. she reported on a broad range of topics such as health, gun safety laws and social security.
After working behind the scenes and as a reporter at local Toronto and national TV news stations, Anjum went on to become a reporter/back up anchor at OMNI NEWS in Toronto as well as reporting, writing and producing a health segment for the South Asian News program. Here she won several awards for her coverage of health stories including the runner-up Journalism Award for Excellence in Women’s Health Reporting from the Society of Gynecologists of Canada for her story on “Breast Cancer Misconceptions in the South Asian Community,” as well as Best News Story 2004 from Toronto EMS for her story on its multilingual emergency services.
Once she married and had children, Anjum found herself constantly wondering about the rules and customs surrounding various South Asian traditional family occasions. Although she grew up in a South Asian family herself, she found that sometimes it wasn’t always clear how she could provide the best blend of traditional and modern when it came to parenting. In 2011, Anjum created masalamommas.com to meet that need. It allows South Asian women to celebrate and commiserate about the challenges and opportunities that come along with being a mother with roots in traditional South Asian culture. The blog has an international following with readers in over 15 countries and writers and contributors from Canada, US, Singapore, Israel, Australia and more. Recently Anjum was nominated for the HotMommas Project, an award-winning social venture that pairs the world’s largest digital case study library of female role models, while masalamommas.com has been nominated for and a Canadian Weblog Award in 2012