Announcing: The BlogHer '14 Path Leaders for Pathfinder Day

BlogHer Original Post

Today we are thrilled to announce the Path Leaders for Pathfinder Day at BlogHer '14! Since 2011, this limited-capacity (tickets are already going fast; register here!) pre-conference event promises to help answer an ongoing, consistent question that we, as bloggers, often face: Where do I go from here?

Maybe you are a newer blogger, and you think you're ready to make a big leap, or maybe you're a longtime blogger, and you'd to refine, refocus, or recharge your online work. Whatever your reason, if you're looking to center yourself before the main conference, Pathfinder Day will give you the tools, the guidance, and the community to clarify your intentions and get yourself further down your own individual blogging path.


Path Leaders for 2014


This year, 250 bloggers will have the opportunity to spend a full day of immersive learning, diving deep into both the milestones you'll cross and the fundamentals you'll build along your your journey down one of five unique paths:

The Path to Media Company - with path leaders Danielle Smith and Riese Bernard

This is the path for you if you either are or would like to build a media empire, focusing your efforts on making the media, and finding the right way to monetize that media.

  • Riese Bernard is CEO, CFO and Editor-in-Chief of, the world's most popular independently owned website for LGBTQ women, which she co-founded with designer Alex Vega in 2009. 
  • Danielle Smith is the mastermind behind lifestyle blog Extraordinary Mommy, an author, and a former TV news anchor and reporter who now creates custom video content.

The Path to Business Owner - with path leaders Erica Diamond and Jennifer Evers

Are you consulting? Freelancing? Developing online and offline products for sale? This is the path for you if you see your blog as an online platform that helps you build your credibility and your business both on and off the blog.  

  • Erica Diamond, Success and Lifestyle Coach, is the Founder and Editor-In-Chief of the Award-Winning Women’s Lifestyle Blog®, Weekly Parenting Correspondent, Award-Winning Entrepreneur, Author, Speaker, and Spokesperson. 
  • Jennifer Evers is the President of MM&J Consulting, a social media training and management firm and she blogs at Me, Myself and Jen.

The Path to Change Agent - with path leaders Dannielle Owens-Reid and Rae Lewis-Thornton

This is the path for you if you see your online platform as a megaphone, soapbox, organizing tool, or other vehicle for social change.  

The Path to Published Author - with path leaders Hank Shaw and Margaret Dilloway

This is the path for you if you your blog is how you want to both attract a book agent or publisher and how you want to market your books to your readers.  

The Path to Visual Artist - with pathleaders Lucrecer Braxton and Neil Kramer

The web is ever more visual, and amazing work can be done with the phone in the palm of your hand. This has created opportunity for countless community members who originally considered themselves "amateurs". This is the path for you if that is your dream too.  

  • Neil Kramer, a graduate of USC Film School , is a writer and mobile photographer, and blogs at Citizen of the Month
  • Lucrecer Braxton uses photos and videos to tell stories. She shares photography tips and tricks at her site, 

Curious what Pathfinder Day will do for you? 

Alexandra Rosas of Good Day, Regular People shares why Pathfinder Day is so important to her as a blogger in her 2011 post:

"I had made new friends, gotten my feet wet, and this pre-conference workshop felt like the most important day I had spent at BlogHer. These are the reasons I will attend Pathfinder's Day again."

Erica Dermer of Celiac and the Beast wrote about the positive impact Pathfinder Day had on her writing career in her 2013 post:

"I learned a lot of amazing things that will make me a better writer, a better author, and things that will help me better work with publishers in the future. Who knows, maybe my first book will do so well, I’ll write a second one! "

And to get a sense of what we envision Pathfinder Day will be - and do - for you, look no further than my post announcing the first ever Pathfinder Day

Again, Pathfinder Day '14 is a limited engagement experience - only 250 tickets are available, and they're already going fast! Pathfinder Day usually sells out, so don't delay in grabbing your ticket.  

Elisa Camahort Page, BlogHer Co-founder


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