Announcing a New Addition to the BlogHer '11 Agenda: Pathfinder Day
Today we are pleased to announce a new BlogHer offering called The BlogHer Pathfinder Day.
Taking place on Thursday, August 4th, the day before the full BlogHer '11 conference starts, Pathfinder Day was created to to help answer an ongoing, consistent question that we, as bloggers, often face: Where do I go from here?
We ask it when we're just starting out. We can tell we love the blogosphere, but we aren't always quite sure what our goals are. (In fact, we sometime aren't sure if we even need blogging goals.)
And sometimes we ask it again when we've been at it two, three, four years. We come to a blogging crossroads. We experience blogger burnout. We see the landscape changing and wonder about our place in it. We wonder if we need a change, or if we need to re-focus.
If that sounds like you, the BlogHer Pathfinder Day is for you.
So how can The BlogHer Pathfinder Day help?
Pathfinder Day is all about helping you dig deep and explore one of five different potential blogging paths. An all-day intensive, designed to accommodate only 40-50 attendees per path, you'll spend the morning in a fundamentals workshop, learning some real how-tos to progress down your chosen path. You'll spend the afternoon in discussion with two Pathfinders who have been down that path and want to share their stories, hear yours...and help you understand your next steps.
What is The Pathfinder Day agenda?
The day is packed full of inspiring talks, nuts-and-bolts workshops and interactive discussions designed to help you feel your path is suddenly made of more solid groud! It looks like this:
9:00-10:00: Breakfast featuring personal brand expert Sandra Miley
10:00-12:00: Morning Fundamentals Workshops featuring the Pathfinders and additional guest speakers listed below
12:00-2:00: Networking lunch, featuring motivational speaker Jess Weiner
2:00-4:00: Afternoon Journey & Milestones Discussion Groups with the Pathfinders
What are the paths, and who are the "Pathfinder" discussion leaders?
My Blog as Life Changer, with Pathfinders Gwen Bell and Karen Walrond
Gwen Bell, Karen Walrond
How to change your life and your blog...and how to take your community along with you as you do. Spend the morning exploring various exercises and experiments you can try with your blog. Spend the afternoon talking out which ones might change your life.
My Blog as Change Agent, with Pathfinders Gina McCauley and Katherine Stone
Gina McCauley, Katherine Stone
How to use your blog for good, up to and including why, when and how to set up a non-profit vs. staying grassroots vs. launching a social business. Spend the morning learning the difference these different approaches make. Spend the afternoon exploring which would achieve the change you want to see in the world.
Gina and Katherine are your Pathfinders, joined in the morning by moderator Debbie Bookstaber, from Bloganthropy.
My Blog as Business, with Pathfinder Susan Getgood and Morgan Shanahan
Susan Getgood and Morgan Shanahan
How to use your blog to establish your expertise and develop a business around it. Spend the morning talking business fundamentals, including why, when and how to incorporate, how to attach value to your services and how to protect yourself. Spend the afternoon understanding your own value proposition.
Susan and Morgan are your Pathfinders, joined in the morning by lawyer (and frugal blogger) Sara Hawkins.
My Blog as Media Company, with Pathfinders Ree Drummond and Kathryn Finney
Ree Drummond, Kathryn Finney
How to monetize and widely distribute your content, building an ever-larger media footprint. Spend the morning talking strategy, and how to organize yourself to achieve scale. Spend the afternoon exploring whether achieving that master plan is your dream come true.
Ree and Kathryn are your Pathfinders, joined in the morning by BlogHer Co-founder and CEO Lisa Stone
My Blog as Book Proposal, with Pathfinders Carleen Brice and Melissa Ford
Carleen Brice, Melissa Ford
How to become an "author/blogger." Spend the morning going through the basics you need: the query, the proposal, the following. Spend the afternoon talking about the not-so-basic realities of the publishing industry today.
Carleen and Melissa are your Pathfinders, joined in the morning by moderator and former agent/current publisher Colleen Lindsay.
If you're at a blogging crossroads, the BlogHer Pathfinder Day is for you. If you're looking to ground yourself and reinforce your goals before BlogHer '11, the BlogHer Pathfinder Day is for you. Most of all, if you want to find allies to head down your blogging path with you, the BlogHer Pathfinder Day is for you!
We hope you like it. And register today!
for Elisa, Jory and Lisa, BlogHer Co-founders