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I am a co-founder of BlogHer and manage its events, marketing and corporate operations. After 13 years of marketing in Silicon Valley, I left high te...
 
 
 
 

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Announcing the official BlogHer Food '09 Call for Ideas

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BlogHer Food 09 Last week we were thrilled to announce the first ever BlogHer Food 09, this September 26th in San Francisco. Today I am announcing our Call for Ideas for programming for that conference. For those of you who are not that familiar with BlogHer, we call our events the "conference the community built", and getting your input on the programming is one of the most important steps.

BlogHer's conference programming manager, Jes Ferris, and I will be ably assisted by:

The BlogHer Food Conference Advisory Committee:
Karina Allrich from Gluten-free Goddess
Matt Armendariz from Matt Bites
Elise Bauer from Simply Recipes
Kalyn Denny from Kalyn's Kitchen
Jaden Hair from Steamy Kitchen
Alanna Kellog from A Veggie Venture
Heidi Swanson from 101 Cookbooks
Sean Timberlake from Hedonia

Note: Not all Advisory Committee members are guaranteed to appear at BlogHer Food '09.

Why a "Call for Ideas"

So, why do we call it a "Call for Ideas" and not a "Call for Speakers" or "Call for Proposals" or something like that?

Answer: Because BlogHers are a generous bunch, and there are plenty of you who like to recommend other people to speak and want to suggest panels you'd like to attend, not personally speak on. And we're are all for that...any idea is welcomed, collected and reviewed by humans.

What will the Conference tracks be?

Actually, that is one of the first orders of business. There will be two tracks, and we could go a lot of different ways with them:

Beginner and Advanced?
Technical Skills and Editorial Skills?
Food blog as business and Food blog as avocation?
Food blog: how to do them well and Food blogs: Why we do them

As you can see, lots to talk about, and lots of potential themes. We'd love your feedback on sessions and tracks.

How to submit

If all of the above triggers some great ideas, then please email both me (elisa@blogher.com) and Jes Ferris (jes@blogher.com) and tell us as much of the following as is applicable. (If you're submitting someone else as a speaker you'd like to see, then tell us what you think we should know about them):

- Who you are and why you want to speak
- What two tracks you'd like to see
- Which track you'd like to participate in, and your experience/expertise/knowledge/perspective about that subject
- Any specific session ideas you have
- Specific links that highlight your experience/expertise/knowledge/perspective
- Your contact information and a link to your blog(s)
- Who else you think should be contributing and why

What's the timeline?

Because the planning schedule for this conference is so compressed, so too is our call for ideas schedule:

June 7th, Midnight (PT) is the deadline to submit your ideas. That's just under 3 weeks, so please spread the word!!

Taking your pulse on BlogHer's speaking policy

=========================
[UPDATE 05/27/09]: Thanks for taking the poll everyone. As we announced in this post, the results of the below poll were clear. The BlogHer food blogging community wants to invite men to speak on panels! Submit away!
=========================

As you may or may not know, every year BlogHer polls its community after the annual conference to see how they feel about our policy to have 100% women speaking on BlogHer-programmed panels. [We can have and have had men speak in community-programmed sessions, such as the Community Keynote and the Room of Your Own sessions.] Each year, so far, the community has continued to feel strongly about this policy, so each year we have made the decision that the following year's conference will adhere to it. It's a year-by-year policy, which we are ready to adapt when the community is ready to adapt.

We have never, however, done a food conference before. And the feedback we're getting on this is that food blogging is already a female-dominated segment of the blogosphere, or seems so. That it is, in fact, the male food bloggers' lights that sometimes get hidden under a bushel. So, we thought it was appropriate to ask you, our food blogging community, what you thought should happen for this BlogHer Food '09 Conference. We're asking you, because that's what we have always done, and it's what we will always do, and it seems like this conference and this part of the larger blogging community deserves to have a decision made specifically for it!

We appreciate you taking the poll. We will run it for just about a week or so and then make the call. In the meantime, we encourage everyone to submit their ideas, but we certainly understand if you prefer to wait for

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FoodBlogga 5 pts

Here are some topics I'd like to see for advanced bloggers:

1. Is culinary school right for you? Chefs and chef bloggers could provide unique insight.

2. How to turn your blog into a business. Topics might include personal chef business, internet business, opening a bakery/restaurant.

3. Making money with freelancing: A panel of editors and established writers would be most helpful.

4. Is Twitter the end of traditional blogging? This ties in with the future of blogging topic that many people seem to be interested in. 

userealbutter 5 pts

I would definitely like to see an advanced track for food bloggers.  Some topics to touch on:

1) Copyright infringment - what to do when original content (text and graphics) is stolen/reproduced and the offender isn't in the United States?  How about when chasing down scrapers and blackhat SEO's takes more time than creating original content?

2) Blog capabilities/tech - what interesting tools specific to food bloggers would we like to see/use?  How many bloggers code and develop?  Do you make your blog mobile device compatible?  Do you integrate different tech fads with the blog?  e.g. If you tweet, does that enhance your blog or take away from it?

3) Losing your mojo - motivation waxes and wanes.  I think Sam makes a good point about distinction between normal fluctuations in interest and trends moving past blogging.  Curious to hear the thoughts of others on this.

4) Do advanced/veteran bloggers have an obligation to dispell formulaic misconceptions on photography?  I think it's worth mentioning that food photography goes well beyond the myopic and commonly prescribed: shallow DOF, get a dSLR, buy a 50mm lens, only use natural light, must have props, yadda yadda yadda.  In my opinion, this advice is a disservice to a newbie, but great business for Canon and Nikon.  Diversity and creativity are important.

That's all I've got for now.  Thanks!

-jen

mamarant 5 pts

Yes on photography - especially how to use your money wisely. It it necessary to buy $500 lenses? Cool tricks in Photoshop (or similar programs) to touch up mistakes would be helpful, too.

Yes on video, too - again how to do it quickly, simply and not spend a lot of money on editing programs and equipment.

I also liked what Steph touched on - how to give advice on nutrition or health topics without getting in trouble.

A panel discussion on food trends would be interesting - organic, local, allergy-free - etc and how that's brought out in our niches.

What are the good social networks for food bloggers and how not to get ripped off by letting them use your content without permission.

Stephanie ODea 5 pts

I'd love to hear about how these three subjects tie into food blogging. I love hearing how recipes are adapted each time they're made, and enjoy knowing that even the blogger herself doesn't follow her own recipe, but tweaks here and there each time she makes it. I also like to hear about the "flops"---and it appears my readers do, too.

I, for one, do not mind terribly when I read my recipe on another site (recipezaar, posted on another blog, etc.) but I know others feel quite strongly that it is unacceptible. I tend to look at it as flattery, and look the other way.

I also would love to hear about how other food bloggers feel/react when a reader does not have good success with a recipe. I feel horrible when money and time has been spent to have the dish fail in another kitchen.

Obligation comes to mind when I think of how often to post. Since I posted daily during my slow cooking challenge, I feel pressure to keep the blog new! and exciting! when really I'm just not that interested many days. The challenge is over, I'm interested in exploring new things, but I feel obliged to post for the readers *and* for BlogHerads. Maybe that's the burn-out spoken of upthread...?

I also wonder about obligation when it comes to writing about allergies or other sensitive information that can be skewed as fact or medical advice. Many write clearly on their sites to read all labels yourself, consult a dr., etc., but many do not, and still label a recipe as a certain allergen-free, or do not write that disclaimer each and every time. It worries me that someone will quickly scan a recipe, go shopping, and not read labels clearly.

thanks so much,

steph

A Year of CrockPotting ( http://www.blogher.com/crockpot365.blogspot.com )

Totally Together Journal ( http://www.blogher.com/totallytogetherjournal.com )

seamaiden399 5 pts

I would also love to see a very practical food photography session dealing with lighting situations, camera settings, and examples. I think an artistically oriented session on food styling would also be great. (Place settings, usage of color, backgrounds- not mutant commercial non-edible food styling. )Getting people with different styles on a panel to present together both on how they personally style their food and developing one's own style would be interesting.

   I'm a little less interested in topics like the future of social networking or the future of food blogging because I would think it would be difficult for any speaker to come up with something useful to say about that unless they work for some cutting edge company about to revolutionize the field. I would think there would be a lot of guesswork involved, and that's not really going to help anyone actually develop their blog.

   A session on tips for expanding readership would be fantastic, especially for those of us in a niche community like gluten-free/vegetarian. The only concern I'd have would be that the session would need to cover both well known platforms (Twitter) and things that people may not be as familiar with...

    Recipe writing techniques could be useful as well. An advanced photo-editing class on Photoshop would be great- but I absolutely agree, please separate the class from web based photo editors. Food activism is definitely an interesting topic, but shouldn't be the focus of the whole event as it doesn't necessarily speak to everyone.

 Looking forward to the event and hoping to get lots of practical and artistic tips!

- Sea of the Book ofYum

Visit my Gluten Free Food Blog ( http://www.bookofyum.com )

CookingSchoolConfidential 5 pts

I love the idea of this conference. Of course, as a cooking school student, you gotta know I'm loving anything educational. But marry blogs and food and, well, you got me.

I can't wait to see how this shapes up.

Cheers!

www.cookingschoolconfidential.com ( http://www.cookingschoolconfidential.com )

VegQueen 5 pts

I have been writing recipes for more than 20 years and teach culinary students. I can speak to that if you are looking for someone. I also have a unique background as I am a Registered Dieitian.

I would like to see more on creating your niche and why bother blogging along with Tips and Techniques for how to market your blog and have it stand out in the crowded blogosphere.

What about blogging philanthropy? Getting sponsors that are aligned with your blog mission.

Something on social media is necessary but I'd like something on the future of Web 2.0 and what is potentially coming down the pike. I don't see Twitter and Facebook as the be-all and end all.

That ought to be more than enough suggestions for one post.

Thank you,
Jill

Jill Nussinow, MS, RD The Veggie Queen -- Growing Vegetable Enthusiasm

Read my blogs at www.theveggiequeen.blogspot.com ( http://www.theveggiequeen.blogspot.com/ ) and http://www.pressurecooking.blogspot.com ( http://www.pressurecooking.blogspot.com/ )

Cook4Seasons 5 pts

I am thrilled there will be a day devoted to food blogging - thank you, BlogHer! I already know, however, that one day will be far too short...but it's good to start somewhere for this 'annual?' event.

I share so many other commenters suggestions, especially:

Video blogging

Creating, marketing, and monetizing a niche (truly, there are SO many food blogs among us...I hear you, Sam)

Maximizing social media (and still have a life)

Plus, one on one access to your advisory committee (Heidi, Karina - choose me!)

Looking forward to a 'jam' packed day,

Karen Schuppert

www.cook4seasons.com ( http://www.cook4seasons.com )

everydayfoodie 5 pts

I would be very interested in a panel on video for food blogs. As a web content developer and educator I know that video is a great medium for communicating and can be a good companion to great writing, but I'm still trying to work my way through how to put food videos together without having an entire film crew at my disposal.

I would like to second requests for sessions on food photography and voice/writing techniques. As a beginner in the food photography world, I'd particularly appreciate a basics session that talks about camera and lens selection, lighting, and basic techniques. I can imagine there are many advanced photographers who would benefit from coaching by a professional photographer like Penny DeLosSantos.

I agree with Garrett that voice and tone in writing are critical. If there's any interest in bringing in more traditional web content and e-Learning best practices to that discussion (there's much a blogger of any type can learn from such a discussion), I could provide that as a VP of Content for a marketing company that works with big brands. While my blog itself is still young compared to most, I've been creating content on the web for a decade and would be happy to share my experiences if someone thought that was useful.

Thank you,

Natanya

http://theeverydayfoodie.com ( http://theeverydayfoodie.com/ )

eatingoutloud 5 pts

I'm biased but believe men should be allowed to present at the conference.  I signed up for the conference due to the food blogging topic matter and didn't even think that having men speak would even be a discussion point (let alone requiring a poll).  I thought BlogHer allowed men to be a part of the community ... I know I've seen BlogHer ads on male-run food blogs.  Bizarre.  Just my two cents -- voting YES for men. :-)

Technology is an issue which I feel the food blog community has not dealt with well.  We all must deal with blog platforms, webhosts, broken php scripts, etc.  As we try to grow and improve our blogs, the technical issues become major obstacles.  

I would also vote for Garrett's request that Voice and Writing Style are important and worthy of discussion.  I often find myself drawn to those blogs that have a compelling voice.

Thank you --

Allen

SavorySweetLife 5 pts

I would also like to attend a session about voice and writing techniques, esp for recipe writers.  I do hope Blogher will allow men to participate on the panels. It seems silly if men can attend, but men cannot contribute on the panels.  I personally would love to hear Matt from Matt Bites, David Lebovitz, and Garrett Mccord from Vanilla Garlic.   So much talent there!

Garrett 5 pts

Speaking as one of the men who may or may not be allowed to speak (even though we're allowed to attend and be on the committee) I would love to see or even participate in a panel about voice and writing techniques. How one can find their identity and effectively communicate that through their writing. The best recipe and pictures are great but without a proper writing style or practice the blog suffers.  

Blogs: 

Vanilla Garlic

The Rhetoric of Rhubarb 

mamamich 5 pts

This conference is the same day as my 20th high school reunion, but I hope to sneak away between the picnic and evening events to attend for a few hours.

I own a cooking school for children, and one of things that sets us apart is the community service work we do with our students.  I blog about what I call "Recipes for Action" all the time - basically how families can use food and cooking as a vehicle for helping others.  I would be thrilled and honored to speak on a pannel about this.

Thanks for the opportunity and acknowledging philanthropy and activism through food.

Michelle

What's Cooking: Cooking Classes and Gifts for Children

www.whatscooking.info

What's Cooking Blog: Cooking with Kids for a Healthier body, planet and community
www.whatscookingblog.com

anopencupboard 5 pts

Will there be a live event streaming thing for food bloggers who are too far away to attend? How about international speakers delivering their presentations over the web?

Shelly

<><><><><><><><><><><><><><><>

anopencupboard.com ( http://www.anopencupboard.com ): home is where the food is.

anopencupboard 5 pts

I'd like to see a panel discussion called "Twitter: Do I really have to?" I'm kidding, but not entirely. I was late to Facebook and I haven't joined Twitter. To me, the world of Facebook and "micro-blogging" et. al. is noisy, convoluted and not very condusive to thoughtful, meaningful discourse. Sure, it's great for throwing out ideas and publishing links to events, articles, and so on. But in general, I think micro-blogging is only filling the web with more fluff, so to speak. How do we continue writing in such an environment? How do we draw readers and stay relevant in such an environment? How is micro-blogging affecting blogging?

i'd also like to learn about video blogging, or vlogging. How to edit a video, how to shoot one, how to stick to your topic without rambling (*cough*).

And I second the photography class idea. I'd love to learn more about the specifics of food photography... technical stuff like white balance, etc. and how to get a good close-up, how to make ugly food look pretty, how to arrange a food portrait.

Other ideas for discussion:

In addition to this fabulous event, how can we grow the community (communities?) of food bloggers?
How can we get paid for our writing?
How to transition to other media such as websites and print.
How to use marketing tools without turning our blogs into somebody's "content."
Thank you for organizing this fab event!

Shelly

<><><><><><><><><><><><><><><><><><><><><><><><>
anopencupboard.com ( http://www.anopencupboard.com ): home is where the food is.

TW 6 pts

 Big word there Elisa for blogging as non-work activity. Hmm.

I would like to meet other food bloggers who don't take photos, don't like to take photos, don't even really like to SEE photos of food. 

I would also love a how to keep food blogging interesting session. (as others mentioned) 

~TW ( http://ramblewoman.blogspot.com )
Retro-Food ( http://retro-food.com/ )

( http://ramblewoman.blogspot.com )

Lydia 5 pts

For the beginner "track", a practical session on how to write a recipe would be great, especially for bloggers who don't have a background in food writing.

Lydia
The Perfect Pantry

SusanV 5 pts

I'm sorry if it seemed that I was dismissing your suggestion; I wasn't. I was merely remarking on an idea that occurred to me as I read yours. As someone who loves food blogging, of course I think it's valid to look at how we keep motivated and growing. 

By the way, I made made no mention of money making or commercial success.  I don't think many bloggers start out with that as an objective. But they do want to be read; otherwise, they would keep their thoughts on their hard drives and not publish them to the world.  My question had to do with how to stand apart from the crowd.  That's all.

SusanV

FatFree Vegan Kitchen ( http://blog.fatfreevegan.com )

Sam Breach 5 pts

Link TextBecks & Posh

With all due respect - we all have different perspectives. I'd be lying if I said I *hadn't* witnessed a quite serious collective burn out over and above a periodic lull. Maybe it happens in waves or 'generations' and new bloggers start up and fill the gap left by those who have moved on or reduced their output so it is not always noticable. I think it is extremely valid to question the sustainability of food blogging and also to look towards the future and how the landscape might change and impact blogging.

I think the idea of 'how to stand out' is a really good one too - but my request is different. It's more about how to keep motivated, keep changing, move with the times. It's much more of a personal, psychological question, but no less valid. Blogging can be very rewarding as an expression of self. Not everyone wants to turn their blog into a well-oiled, commercial, money making machine.

Link Text ( http://becksposhnosh.blogspot.com/ )Becks & Posh

SusanV 5 pts

While I understand we almost all feel burnout periodically, I'm not sure that I see the collective burnout and drifting away from blogging that Sam describes.   Rather, I'm often overwhelmed by the increase in the number of food blogs--there are thousands. And so many have lovely photos shot with DSLR cameras.  Perhaps we need a session on how to stand out amongst so many food blogs--not just looking good, but finding your voice, your audience, your message. We can't all be Simply Recipes, but we can define what we do and do it superbly.

SusanV

FatFree Vegan Kitchen ( http://blog.fatfreevegan.com )

Andrea Meyers 5 pts

I would like to see a practical food photography session led by some bloggers (i.e. Lara Ferroni ( http://www.beatricepeltre.com/ ), Kelly Cline ( http://www.kclinephotography.com/ ), Beatrice Peltre ( http://www.beatricepeltre.com/ )) that talks about camera settings and shows examples. Last year's session with Me Ra Koh did that for portraits (slide show with exact formulas on how she took each shot), let's see something like that for food photography.

Also would enjoy a session on using photo editors such as Adobe Photoshop/Lightroom as well as a session for beginners (using Picasa, Picnik, etc). Keep them separate.

~Andrea
www.andreasrecipes.com
( http://www.andreasrecipes.com )www.andreasreviews.com ( http://www.andreasreviews.com )
( http://www.andreasrecipes.com )

Sam Breach 5 pts

I would be interested in a panel on the future of food blogging. To me it seems past its sell-by date. Food bloggers have migrated to other social networking forums like Twitter and Facebook and are spending less time creating blog posts and less time reading other peoples' blogs. People have given up on their RSS readers, food bloggers are burnt out. And if they aren't burnt out yet, there is a strong chance that they will be a year or so down the line.  Change happens at lightning speed online - who are we to know what the next craze is, it maybe just around the corner and it may bring on the decline of this hobby even more quickly than is already happening. ( http://becksposhnosh.blogspot.com/ )

( http://becksposhnosh.blogspot.com/ )

cooklocal 5 pts

 I attended a food blogger conference just this past weekend and there are a few topics in particular that I would like to see covered. 

1. Tips for food photography. There was a session on this at the conference I went to, but it wasn't focused properly. what food bloggers need is a session that shows people how to take pictures that can get on Tastespotting and Foodgawker. Having a representative from one of those sites would be fantastic.

2. A session or sessions on monetization. Compare the various ad networks, give tips for picking the ad network that is right for your blog. Talk about link exchanges, how to identify other sites that might be good for you to work with or establish a relationship with (or whether these relationships are even good ideas). 

3. A session on creating a community.  How to encourage commenting? 

Patricia

www.cooklocal.com ( http://www.cooklocal.com )

www.twitter.com/cooklocal ( http://www.twitter.com/cooklocal )

cooklocal 5 pts

I'd be happy to be part of a panel for this topic and obviously would love to attend this topic regardless. There is a lot of interest around local and locavore eating and cooking, victory gardening,  

Patricia

www.cooklocal.com ( http://www.cooklocal.com )

www.twitter.com/cooklocal ( http://www.twitter.com/cooklocal )

jaelithe 5 pts

I would like to see a panel on food and social/environmental activism, with speakers who are using their blogs to advertise or organize food-related community service or environmental projects, or to educate their readers about social issues related to food.

Examples of projects I am thinking of would include things like donating cooking lessons to underprivileged children, cooking for homeless shelters, helping a school retool its lunch menu to serve healthier meals, growing an extra row in a vegetable garden for a food pantry, etc.

Education would be teaching readers about the environmental benefits of vegetarianism, or about the environmental benefits of local eating, or about ways to help children affected by the global food crisis, etc. 

I bet there are a lot of food bloggers out there who do use their blogs to promote good causes from time to time. I'd love to see that highlighted!