When was the last time you updated your rave reviews?
I do, and today I received a wonderful testimonial that I will use to close a few open ended deals. This testimonial is fresh, credible and speaks of the value and benefits of working with me. Some people are still surviving on decade old testimonials, some times people want to see some fresh results, I know I do when it comes to working with someone. What you did for “John Doe” back in 1990 is not as credible for what you have done for “Jane Doe” in 2008 or 2009.
Testimonials are crucial for your business. Make sure that you get your testimonials in written or video format and DISPLAY them. Testimonials are not meant for you to keep in your document file on your computer. Testimonials serve several purposes in a business owners life, and the main purpose is for open opportunities. Prospects will begin to knock down your door when you have the right testimonial advertised.
Here is a tip: Make sure your clients testimonial tells a short story about where or what your client was looking for, or what position your client was in before they started using your product or service, and then make sure it tells the outstanding results they have received based on your product or service.
After obtaining permission to use their testimonial in your marketing efforts, post it everywhere and use it to your advantage to obtain more prospects. Place it in your promotions and marketing material, bottom of your email signature, any place that you can think of, wear it as a name tag at networking events if thats what it takes.
Testimonials is one of the no-cost, high impact marketing tactics you can use to get ahead.
