The Art & Science of Food Blogging | Grad School for Bloggers: Next-Level Goals


Have you been blogging for a few years and think you have SEO down to a science? Do you have Pinterest on lockdown? Can you navigate the world of Instagram in your sleep? Then you're ready for the next level. In this panel, our speakers dove right into the ins and outs of turning your food blog into a full-fledged business, including product development, cookbooks, TV appearances and series, and spokesperson work. These entrepreneurs all started with successful online blogs and have since expanded into a variety of profitable businesses. Topics included:

  • How to know when you're ready to take your blog from hobby to business
  • How to connect with the right people and pitch your ideas for TV and spokesperson work
  • How to get your site ready to show off and help you move into the next phase of your career
  • How to explore product development so you’re biting off exactly what you can chew

Heather Christo, chef, author, and allergy-free blogger from Heathermade
Gaby Dalkin, chef, cookbook author, and California girl fromWhat's Gaby Cooking
Catherine McCord, foodie, television host, and founder of Weelicious
Aarti Sequeira, Food Network host, cookbook author, and blogger/YouTuber at Aarti Paarti