Executive Producer, Digital Strategist, and Lifestyle Expert

Ashley Parrish is an award winning digital strategist, educator, and the Executive Producer for digital operations at NBC News’ TODAY. A rare veteran of both the magazine and digital worlds, her work has been instrumental in expanding the digital footprint of iconic lifestyle brands. As the Chief Digital Officer of DuJour Media, Mrs. Parrish optimized the brand’s digital offerings with a focus on increasing engagement and revenue. Prior to that, Mrs. Parrish was the Editor-in-Chief of DailyCandy where she led editorial strategy, winning several awards along the way. Earlier in her career, Mrs. Parrish was the Content Director for the Women and Teen Networks at Hearst, where she managed the digital operations of Harper’s Bazaar, Marie Claire, Cosmopolitan, Redbook, and Seventeen magazines. In her spare time, Mrs. Parrish sits on the board of several companies and non-profits. She is also an adjunct professor at her alma mater, New York University.

See Ashley at Content Creation for the Mobile and Digital Attention Span in the Publishing & Writing track on August 6, 2016 from 1:45pm – 3:15pm.