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YahooIt never hurts to organize a fundraising campaign around an event, even the Super Bowl. I've compiled some Super Bowl fundraiser ideas, celebrity events, and corporate cause marketing campaigns below.
The Following the Equator blog has several ideas for Super Bowl Fundraisers including raffling off a flat screen TV, and setting up a football pool.
The Souper Bowl of Caring's mission is to use, "Super Bowl weekend to mobilize youth to fight hunger and poverty in their local communities."
- The Yarn Garden in Carlisle, PA is hosting its 2nd Annual Soup'er Bowl Party benefiting Project S.H.A.R.E. The more non-perishable food items you donate, the bigger the discount you receive.
- The youth at the Farmville Baptist Church in Farmville, VA will be collecting donations after the service for their local food bank, FACES.
- In Gainesville, FL, VISTO (Volunteers in Service to Others) will host a Souper Bowl Sunday Luncheon. The VISTO Board of Directors prepares the soups that are given away for a suggested donation of $5.
Celebrities are using the Super Bowl to raise money too.
- According to the blog, Look to the Stars: The World of Celebrity Giving, actor Ashton Kutcher is hosting a party in Tampa, FL to raise money for the Giving Back Fund.
- American Idol winner, Jordin Sparks, is hosting two events this week in Tampa as part of her 2nd Annual Jordin Sparks Experience Charity Event.
- The New York Times article, Is Star Power Enough to Sell Beer in Hard Times? Two Brewers Hope So, reports that Conan O’Brien is donating his fees to appear in an Anheuser-Busch Super Bowl commercial to The Fresh Air Fund.
Corporations are gearing up their cause marketing as well:
- Pittsburgh-based FedEx Ground and the Pittsburgh Steelers created the Towels for Troops campaign in conjunction with Military Connections. "FedEx will be shipping thousands of Terrible Towels® to Steelers fans who are serving in the military overseas."
- Before the Super Bowl, Campbell's Chunky soups ran a Click for Cans Campaign. Fans were asked to "click" their team to victory on the Campbell's site. Campbell's Chunky soup and the NFL will donate 18,000 cans of soup to the winning team's local Feeding America food bank. This year's winner was the Green Bay Packers.
- According to the article, Super Bowl Ads for Good Causes, on Cincinnati.com, Kellogg's will ask viewers to, "go to FrostedFlakes.com and nominate a kids playing field to be rebuilt on Kellogg's dime," and Pedigree will promote dog adoption.
What are some of your Super Bowl giving ideas?
Cross-posted from BlogHer.com
Flickr photo credit: Gingery Sweet Potato Soup uploaded by thebittenword.com
BlogHer Contributing Editor, Britt Bravo, also blogs at Have Fun * Do Good.
Bruce Sent Me
Maria Niles January 28, 2009 - 5:02pm
Great post, Britt and an impressive round up of opportunities.
This isn't "official" but in honor of Bruce Springsteen playing the halftime show at the Super Bowl you could make a donation to an appropriate charity. At his shows he always invites a group to be highlighted, gives them space and encourages the audience to donate. Generally these groups are local food banks.
Although the "Bruce Sent Me" specific donation link didn't survive the name change, you could still put the name in the comments or honor section of a donation form once you find your local food bank through Feeding America.
A few other Springsteen and fan supported charities are Melanoma Research Fund or the fund named for E Street band member Dan Federici and the Kristen Ann Carr Sarcoma Fund.
BlogHer Contributing Editor
PopConsumer
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