From Ashton Kutcher to Soup: Super Bowl Giving

BlogHer Original Post

It never hurts to organize a fundraising campaign around an event, even the Super Bowl.  I've compiled some  Super Bowl fundraiser ideas, celebrity events, and corporate cause marketing campaigns below.

The Following the Equator blog has several ideas for Super Bowl Fundraisers including raffling off a flat screen TV, and setting up a football pool.

The Souper Bowl of Caring's mission is to use, "Super Bowl weekend to mobilize youth to fight hunger and poverty in their local communities."

Celebrities are using the Super Bowl to raise money too.

Corporations are gearing up their cause marketing as well:

  • Pittsburgh-based FedEx Ground and the Pittsburgh Steelers created the Towels for Troops campaign in conjunction with Military Connections. "FedEx will be shipping thousands of Terrible Towels® to Steelers fans who are serving in the military overseas."
  • Before the Super Bowl, Campbell's Chunky soups ran a Click for Cans Campaign. Fans were asked to "click" their team to victory on the Campbell's site. Campbell's Chunky soup and the NFL will donate 18,000 cans of soup to the winning team's local Feeding America food bank. This year's winner was the Green Bay Packers.
  • According to the article, Super Bowl Ads for Good Causes, on, Kellogg's will ask viewers to, "go to and nominate a kids playing field to be rebuilt on Kellogg's dime," and Pedigree will promote dog adoption.

What are some of your Super Bowl giving ideas?

Cross-posted from
Flickr photo credit: Gingery Sweet Potato Soup uploaded by

BlogHer Contributing Editor, Britt Bravo, also blogs at Have Fun * Do Good.


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