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The preference for white male – Asian female broadcasters is a phenomenon that has caught my attention in contemporary television news broadcasting. Although female Asian American anchorpersons, such as Connie Chung, Wendy Tokuda, and Emerald Ye, are popular television news figures, there is an almost complete absence of Asian American men. Such gender imbalance only sustains the construction of Asian American women as more successful, attractive, able, and assimilated than their male counterparts.
But, why is the white male – Asian female dual never seen reversed? Do male Asian American television news anchors not have the proper “look” to qualify for the anchorperson position? Are female Asian Americans really more desirable because they are more beauteous? Or is it because the white male hiring establishment, and the larger American public, feel less threatened by or more comfortable with seeing a white male sitting next to a minority female at the anchor desk than the reverse?