Be My Valentine: Are You in Love With Your Business?

BlogHer Original Post

How do I love thee? Let me count the ways... Valentine's Day isn't just for lovers. It's a fine time to celebrate YOU and to celebrate your business. If you're an entrepreneur, are you still in love with your business? Or, have you fallen out of love just a bit?

It might seem like a cheeky question to ask and the thing of "rah-rah" types of Valentine's Day marketing pitches, but I can tell you that if you don't love your business, you have a hard boat to row each and every day. The initial honeymoon period can be a blast but there's more to it than that. This Sydney Herald Article "Are You Still in Love with Your Business?" breaks down the business love journey into 7 stages and invites all of us to keep the fires of passion burning within our businesses.

Whether you’re a new business owner still flush with the excitement of first love, or a seasoned veteran in a long-term relationship, it can be worthwhile to think about whether you’re doing enough to stoke the fires of passion in your business.

Regardless of which stage you are at in your business, its important to keep your passion for it burning.

So, how do you do that? First, I invite you to take a moment, grab a little Valentine's Day treat, take a deep breath, and ask yourself (give yourself permission to be honest):

"Am I in love with my business?"

Have you fallen out of love?

Were you never really in love in the first place?

Are you ready for a romance rekindling?

Then, based on what you hear, it's time to either relish in the romance or reboot the system.

Do You Love Your Business?

Image: Max Braun via Flickr

Relish in the Romance

Make a list of what you DO love about being in your business. List everything:

  • The impact you have on others.
  • The flexibility you experience.
  • The joy in being able to work when and where you want.
  • Being empowered to create your own schedule and financial outcomes.
  • Petting the cat or dog whenever you want.
  • Opportunity to travel to cool places.
  • Working with awesome clients, partners, team memberrs.
  • Learning new things constantly.

Whatever it is you love...write it down. Allow it to be a love-fest. Breathe deeply and realize not everyone gets to live in this way. It's hard work but also a privilege. Raise a toast to you and your business.

Reboot the System

If you aren't feeling all tingly about your business, that is A-OK. Maybe you've experienced some rough times as many business owners have over the last few years. No time like the present to reboot the system and invite the Cupid of all things business back into your world.

Once again, give yourself permission to be honest and write out everything that is not a love fest.

  • Where do you feel let down by your business? By yourself?
  • What makes you feel broken hearted?
  • Do you want to stay in this relationship for the long-term or is it time for a change?
  • What behaviors, activities, and offerings feel stale and no longer light your fire?
  • What feels like it is missing compared to the passionate romance you once had together?

Then, take a deep breath and know that as in any relationship, things can change if you choose. Just don't expect for it to happen at the snap of a fingers, all-at-once-like. Choose one small step you can take right away to put a little more "jazzed" back into your business life.

How about you? What do you love most about being a business owner? What feels like it needs a little rekindling? Share in the comments below... and have yourself a wonderful Valentine's Day!


Paula Gregorowicz plucks women business owners off the hamster wheel of overwhelm, struggle, and self-doubt and guides them to a purposeful path of building authentic and successful businesses using a unique blend of practical action and inner awareness..

Download the Free Recording: Price with Confidence & Get Paid What You're Worth at http://www.pricewithconfidence.com.

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