Beyonce to Headline 2013 Super Bowl Halftime Show in New Orleans
After several years of halftime shows performed by the geriatric set, the NFL has decided to again liven it up with one of today's hottest singing sensations - Beyonce Knowles! Following the debacle of the 2004 "wardrobe malfunction" by Janet Jackson and Justin Timberlake, the NFL opted for tamer, more predictable performers like The Who and The Rolling Stones. However, for the past two years, the league has been bringing back the youth movement with headliners such as The Black Eye Peas, LMFAO, and Nicki Minaj.
Beyonce will lead what is sure to be an amazing cast of performers. The question is, who will join her on February 3, 2013 at the Mercedes-Benz Superdome in New Orleans? There are likely to be millions of fans clamoring for her husband and rap superstar, Jay-Z as well as those long-time supporters who would love to see a Destiny's Child reunion. Another interesting choice could be latin pop star Shakira, with whom Beyonce sang the hit duet, "Beautiful Liar" in 2007. Whoever they choose, it's sure to be an amazing performance. This isn't Beyonce's first foray into NFL events. In 2004, she sang the national anthem at the Super Bowl in her hometown of Houston, TX.
With this announcement, the NFL continues to outpace other professional sports leagues in garnering star power and reaching out to female fans. The league continues to outdo itself, expanding its sphere of influence into the entertainment space. Aside from having country star Faith Hill sing the anthem for Sunday Night Football, the NFL has connected with major music stars in several other ways recently. The Voice judge, Cee Lo Green not only performs the lead in song for Thursday Night Football, but there's also contest tie-in allowing fans the opportunity to have their video versions aired alongside him. The NFL also teamed up with Pepsi to create and produce individual team anthems with stars such as Kelly Clarkson and Wiz Khalifa. And as if anyone could forget, the NFL opened up its season with dazzling performances in the middle of Rockefeller Center by No Doubt and Mariah Carey. I'd like to see Bud Selig and David Stern try to top that.
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