Birchbox: Shaking the Beauty Retail Table w/ its New Store

birchbox retail shop

Last Friday I, along with other bloggers, got the opportunity to get a VIP sneak peek of Birchbox's new retail store and I was majorly impressed. I love a good beauty store and I visit Sephora on a weekly basis, however, the Birchbox retail experience is different. Remember when Sephora first launched, it created an alternative solution for beauty retail, as it wasn't a department store or drugstore type of experience. It was set apart from the norm. I feel that Birchbox has done a great job in setting itself apart retail-wise.........READ MORE.........