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Track:
Skills 3: The Business of You
In this session, you'll hear strategies and lessons learned from three women bloggers who utilized their blog content and community to create successful products. We'll cover:
- How you can find out what kind of product your readers will actually buy from you
- How to create a product that taps your natural strengths -- so the process feels inspired and easy
- How to gracefully transition into selling a product on your blog, without disrupting the community feel or seeming "sales-y"
- How to price your product, and get comfortable charging what your work is really worth
- How to reach more people with your product, especially if your blog audience is still small
- How to get your readers ready for the release of a product
- The unexpected benefits of offering a product at your blog
About the presenters:
- Tara Mohr, author of Wise Living blog, blogger for Huffington Post, and creator of the "Playing Big" online course for women.
- Tara Gentile, author of Scoutie Girl blog and creator of the Website Kick Start & Art of Action programs
- Megan Auman uthor of the Crafting an MBA blog and creator of the Marketing for Makers program
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