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  <title>Heather Juma's blog</title>
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  <id>http://www.blogher.com/blog/17816/atom/feed</id>
  <updated>2008-09-08T21:37:17-05:00</updated>
  <entry>
    <title>6 Tips to Successful Copywriting</title>
    <link rel="alternate" type="text/html" href="http://www.blogher.com/6-tips-successful-copywriting" />
    <id>http://www.blogher.com/6-tips-successful-copywriting</id>
    <published>2008-09-08T21:47:19-05:00</published>
    <updated>2008-09-08T21:47:19-05:00</updated>
    <author>
      <name>Heather Juma</name>
    </author>
    <category term="Business &amp; Career" />
    <summary type="html"><![CDATA[<p>Copywriting is the one skill that all online business owners should master. As an online marketer you communicate with words, if those words aren’t conveying your message to your customer your business won’t succeed.
</p>
<p>Here are a few copywriting tips to help you get started.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>Copywriting is the one skill that all online business owners should master. As an online marketer you communicate with words, if those words aren’t conveying your message to your customer your business won’t succeed.
</p><p>Here are a few copywriting tips to help you get started.</p>
<p>Who’s your target market? Good copywriters know <em>exactly</em> who they are writing for before they start writing. Their copy is written to speak directly to ONE person and they keep that person in mind at all times. If you try to reach too many people with your message you’ll end missing your target market altogether and not reach anyone at all. Before you start writing your copy, take the time to define the ONE person that makes up your target market. Here’s a tip; make up the person, give them a name, a personality, how do they look, where do they live, what are their hobbies, do they have children, how old are they, you get the picture, make up an imaginary friend and pretend you’re writing your copy to that friend.</p>
<p>Construct a riveting headline. Use intriguing headlines throughout your copy to guide the reader. Your main headline should be in bold, large letters to grab the reader’s attention. It’s often the headline that will make or break your copy. Use a benefit focused headline which explains in powerful detail how you’ll solve the customer’s problem. Use sub-headlines throughout the text to keep the reader intrigued so that they’ll keep reading.</p>
<p>Don’t use big words in your copy. Online writing is different than the writing you did in English class. Forget all the rules your teachers taught you, online writing is casual, it needs to convey emotion and has a clear purpose. When you write copy, write in a conversational style as if you’re sitting there talking with the person, stay away from big words or you’ll risk losing your prospects.</p>
<p>Be persuasive. Sure you love your product or service, but you’re biased. Your customers want to hear from other unbiased people that have used your product. Include customer testimonials. Include the person’s full name, city, state and web stie URL if available. Include a picture if possible, the more information your testimonial includes the more persuasive and believable it will be.</p>
<p>It’s not about you! Effective copywriting is concerned about the needs of your customer. The writer doesn’t matter. Of course you’ll need to add a little personal information about yourself to gain trust, but even then it’s all about what you can do for your customer. Read through your copy, if it contains a lot of “I’s”, it’s time to for a re-write. Go back and change the “I’s” to “You’s”. Your writing should always be about the customer.</p>
<p>Don’t forget to have a strong call to action. You must guide your visitors and tell them what you expect them to do. Be specific. If you want them to click over and purchase a product, then say so. Write the call to action in a clear way that promotes all the benefits of your product or service.</p>
<p>And one last tip, if you want to learn to write good copy, find a really good copywriter. Take some of their material and write it out by hand several times. You’ll start to get a “feel” for how to write copy.</p>
<p>In order to be the best copywriter you can be, definitely check out <strong>Maria Veloso’s</strong> book on copywriting; <a href="http://www.amazon.com/dp/0814472494?tag=gwli-20&amp;camp=14573&amp;creative=327641&amp;linkCode=as1&amp;creativeASIN=0814472494&amp;adid=1R7NKJTEXZFX9MYYCBQX&amp;"><span>Web Copy That Sells</span></a>, Maria provides lots of tips and techniques to write copy that sells!</p>
<p>So educate yourself and pick up all the tips and tricks you can to become the best copywriter you can be!</p>
    ]]></content>
  </entry>
  <entry>
    <title>10 Success Tips For Women Entrepreneurs</title>
    <link rel="alternate" type="text/html" href="http://www.blogher.com/10-success-tips-women-entrepreneurs" />
    <id>http://www.blogher.com/10-success-tips-women-entrepreneurs</id>
    <published>2008-09-08T21:44:14-05:00</published>
    <updated>2008-09-08T21:44:14-05:00</updated>
    <author>
      <name>Heather Juma</name>
    </author>
    <category term="Business &amp; Career" />
    <summary type="html"><![CDATA[<p>All entrepreneurs have a rough time in the beginning between all of the work that piles up, the constant ideas of how you can sell more products or drive more interested people to your website to sell your services. Most of the time, we feel as if there aren’t enough hours in a day and if we had 48 hours in a day, we still wouldn’t have enough time to get everything done!</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>All entrepreneurs have a rough time in the beginning between all of the work that piles up, the constant ideas of how you can sell more products or drive more interested people to your website to sell your services. Most of the time, we feel as if there aren’t enough hours in a day and if we had 48 hours in a day, we still wouldn’t have enough time to get everything done!
</p><p>It’s easy to get overwhelmed with the amount of work you may have stacking up, but just remember to have patience and keep your mind and body fit and healthy. Simple strategies can help you become successful, here are 10 success tips to get you started.</p>
<p>To get you started, here at the <strong>Top 10 Success Tips for Women Entrepreneurs:</strong></p>
<ul>
<li>Only focus on things you can control. </li>
<li>Keep yourself on track, don’t think about your competitors. </li>
<li>Work on getting past your fears. </li>
<li>Never give up, push on and persevere. </li>
<li>Take massive action everyday. </li>
<li>Get out of your comfort zone, take risks and stretch yourself to do something scary. </li>
<li>Write a list of goals daily, know why you want something. Every goal has to have a reason. </li>
<li>Visualize your goals every morning, in the afternoon and before you go to sleep. </li>
<li>Have laser beam focus. </li>
<li>Break your goals down into daily, weekly and monthly achievable steps reaching your short term goals on your way to your long term goals. </li>
</ul>
    ]]></content>
  </entry>
  <entry>
    <title>Get Sexy! Be Happy!</title>
    <link rel="alternate" type="text/html" href="http://www.blogher.com/get-sexy-be-happy" />
    <id>http://www.blogher.com/get-sexy-be-happy</id>
    <published>2008-09-08T21:37:17-05:00</published>
    <updated>2008-09-08T21:37:17-05:00</updated>
    <author>
      <name>Heather Juma</name>
    </author>
    <category term="Fashion" />
    <summary type="html"><![CDATA[<p> Are you feeling kind of blue?  Feeling a little sad and maybe even a bit depressed?  I know just the thing to shake those blues away!
</p>
<p>You need a mini-makeover.  A makeover that will make you feel sexy.  If you feel better about how you look you will start to feel better about yourself and your life.</p>
<p>Let’s start with the basics.  Spa Day!  You need to book a day at the spa and pamper yourself from head to toe.  A facial, massage, manicure, pedicure…  you deserve to have it all.  Make sure to book your waxing appointments too.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p> Are you feeling kind of blue?  Feeling a little sad and maybe even a bit depressed?  I know just the thing to shake those blues away!
</p><p>You need a mini-makeover.  A makeover that will make you feel sexy.  If you feel better about how you look you will start to feel better about yourself and your life.</p>
<p>Let’s start with the basics.  Spa Day!  You need to book a day at the spa and pamper yourself from head to toe.  A facial, massage, manicure, pedicure…  you deserve to have it all.  Make sure to book your waxing appointments too.</p>
<p>Next, your crowning glory.  If your hair looks awful, EVERYONE is having a bad day not just you.  So book your favorite stylist and tell them you need to freshen up and update your look.  Maybe a new cut or perhaps a new color, don’t go too extreme though or you may regret it later.</p>
<p>Want to feel luxurious?  Pick a new perfume that makes you feel incredibly sexy, make sure to pick up the bath gel and body lotion in the same scent.</p>
<p>Buy one fabulous outfit that makes you feel like the hottest chick in town.  Make sure to get the shoes, purse, all the accessories you’ll need for a complete, pulled together look.</p>
<p>Lastly, stop by your favorite makeup counter and have your makeup done.  Oftentimes we get into a rut with our makeup, you need to update your look every now and then.  Usually you’ll only need to purchase a few new items to completely update your look.</p>
<p>Now for the fun part.  Grab the guy of your dreams and go on a wild and crazy date totally unlike anything you’ve ever done before.  Be daring and adventurous, take a walk on the wild side for a change.</p>
<p>Once you’re done everything I’ve explained, there’s no going back.  I guarantee you will feel wonderful, sexy, fabulous and beautiful, you’ll feel much happier then you were before, and you’ll know what to do next time you’re feeling a little blue.</p>
    ]]></content>
  </entry>
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