DoubleClick Performics recently released a report on their research into how women who are mothers use search engines. The report rejoices in the enthralling title of Searcher Moms – A Search Behavior and Usage Study and its results are not what I would call astonishing. Highlights from the report include these tidbits: 70 percent use search engines to gather information before making any online purchase 57 percent use search engines to gather information before making any offline purchase