I recently watched Gary Vaynerchuck, of Wine Library TV, deliver at the Web 2.0 Expo...on YouTube. And, when you're feeling down, feeling like, you're giving up too much of life, or that breaking into the social media mold is just 'too hard' or you've gotten lost within this space. Watch this. It's a good kick in the pants.

In honor of today's Blog Action Day on poverty, here is a background on poverty and how social marketing can be applied, as I saw broken down by Philip Kotler himself at the World Social Marketing Conference.

After some delay, the blogger neighborhood is back. To kick it off, let's welcome Rosetta Thurman, author of Perspectives from the Pipepile. I first began following Rosetta about a year ago. One scan through her blog's homepage, and you will say, "She. is. impressive." That's what I did. And so did Avi Kaplan, a Harvard student who emailed me to nominate Rosetta for the Blogger

For many Gen-Yers and young professionals, Facebook started out as a social network. Then, high-schoolers were allowed in. Now, understandably, more and more people are joining that range in age - and in relationship to you. Point in case:

Awhile back, I wrote about a video that surfaced on YouTbue that was sending a message to Cannes to create a Humanitarian Lion at Cannes. The video has always been featured on my Events page. Now, I am excited to report that the video has turned into an official campaign.