There have been any number of times that I have eagerly clicked over to my favorite personal blog, awaiting a hilarious breastfeeding story or an engaging rant about reality TV (Kelly Bensimmon, you just kill me with that orange skin!) only to find an uninspired giveaway of Consumer Package Good X. I'd be lying if I didn't admit I often wonder what the blog world would be like if everyone got back to blogging their passions, as they mostly did 3 or 4 years ago (I know, call me Granny), and away from the half-hearted marketing plugs.
So I was intrigued to learn that this week, a blogging community called MomDot issued a call for a PR Blackout next month.
MomDot is challenging bloggers to participate for one week in August in a PR Blackout challenge where you do not blog ANY giveaways, ANY reviews, and Zero press releases. In fact, we don't want you to talk to PR at ALL that whole week. We want to see your blog naked, raw, and back to basics.
Evidently this is necessary because bloggers in this community are now experiencing "deadline stress equivalent to what the General Motors CEO must feel every time he drives into work." Wow, writing your opinion about soup is now comparable to being responsible for the livelihood of 325,000 employees and their families! That is a lot of stress!
Admittedly my first thought was, it's a nice idea, but haven't bloggers learned to use the delete key on their email accounts?
Unless you are receiving money from a sponsor or have some other contract, a blogger never has an obligation to post about a product. Never. Not even if that product came free. Not even if that product came free, hand-delivered to your door by a shirtless Hugh Jackman. But then, I would wonder what in the world is going on in your life that's more interesting than writing about a shirtless Hugh Jackman at your door.
Susan Getgood, a respected marketer and PR professional in the mom
blogger community cut right to the chase on her own blog, Marketing Roadmaps:
I really cannot figure out the reason for the boycott. If product reviews are too much work, don’t do them. Or do fewer. If you aren’t getting joy from something, stop. If the value isn’t there, don’t do it.
Seems logical to me. But it would seem that this Product Review Stress Syndrome is palpable and does somehow need to be addressed, as a few dozen bloggers have eagerly embraced the effort. Grandma blogger (cool!) Cindy of Moomette's Magnificents suggests that she didn't start as a product reviewer, but it has increasingly taken over her time. Similar thoughts have been echoed by Heather at Maternal Spark and Tammy of of Autism Learning Felt who says quite clearly:
This is not to shun PR, but to give us mommies a break. We put a lot of time into doing reviews and giveaways. Time that we don’t get paid for. Yes, we got a free product. Big whoopee. A $10, $25, or $50 item for all the hours we put into reviewing an item, writing up the post and promoting the giveaways. The main reason most of us do it is because at one time it was fun. Lately, for some of us, we miss just blogging about our family and our life. We want a break.
And I totally see her point. We--especially moms with such limited time and resources but really all bloggers--should all be putting our energy towards the activities that give us the most reward and fulfillment in life. Online and off.
But then, why take the shot at PR people? Why not call it "Write Well Week" or "Blog About Life Week" if the idea isn't to antagonize or alienate the PR community? Ostensibly, that's what an effort called "PR Blackout" is doing.
And if the effort is such a sincere act of community building, I cannot figure out why MomDot would seek to antagonize those who don't participate. The day after the call for a blackout, MomDot editor Trish initiated a further call to bloggers, suggesting that they are "whiny" and "weak" if they won't or can't commit to the blackout because of existing obligations to marketers.
Listen up whiny babies of the blogosphere: If your [sic] afraid to take a WEEK, a WEEK off of PR blogging, then you have a PROBLEM.
Now go dry your eyes with your boogie wipes and jump on the bandwagon...The real question is, are you strong enough to take the step?
Hm.
I keep channeling Eden Marriott Kennedy of Fussy (WWEMKD?) and the creator of National Blog Posting Month. Her own effort was designed to promote great writing by simply encouraging bloggers to write each day for a month. There was no villain in this equation. No tension. No blackballing. No bad guy. Unless you consider lethargy to be a bad guy, as it often is.
Writer Caroline McCarthy at Cnet writes a sharp analysis of the blackout on her article, Do Mommybloggers Need to Grow Up? in which she suggests the effort is not only misguided it's "immature," and even "insulting."
Working with the public relations industry is core to any journalist's (and now blogger's) job, as is the use of press releases and in some cases review products. What MomDot is assuming is that "mommy bloggers" are simply rehashing press releases and posting photos of stuff they got for free, turning less into independent bloggers and more into PR mouthpieces.
That's a little bit insulting, in my opinion, to the scores of
smart, funny, and critical bloggers who happen to write about their
lifestyles as mothers.
I have to agree, there are indeed plenty of wonderful sites that deliver outstanding content while relying in part from tips from public relations. BlogHer itself springs to mind first. Then I think of the food blogs, political blogs, design blogs, and tech blogs, many of which are published by moms. Even my own shoppping blog, Cool Mom Picks relies on our marketer relationships for scoop - on charitable efforts, breaking news, big sales and other info that would be valuable information for our readers. To perceive PR as simply a source of free products seems to be a limited view.
In fact, while the Hershey's and Pepsi's of the world certainly are invested in social media, the majority of our outreach comes from entrepreneurs and mom-run startups who rely heavily on journalists and bloggers to get the word out in lieu of an advertising budget. Shutting them out would be counter to our mission to help support small business, particularly in such a challenging economy.
I suppose, like Susan, I'm having trouble getting to the root of the real intent of the blackout. Something about it just doesn't sit well with me.
It seems too provocative to seem authentic, too antagonistic to be about community building, and even at odds with some other posts on MomDot about dissatisfaction with the current level of compensation currently received for posting reviews. Could the blackout be an effort to harness the collective power of mom bloggers to strong arm marketers into paying for posts or increasing the value of freebies?
Kim, one of the admins of MomDot had blogged earlier this week:
I joked the other day that if it ain’t a car, a computer or major electronics, that I will not be doing reviews and as much as I laughed, it’s pretty much true. It is going to take something REALLY shiny to get my attention from now on. Or something green. Green and with the face of a former President.
Well, there's one way to cut down on the number of pitches you get.
If you don't like what you're blogging, don't do it any more. If you're not passionate about reviews, don't write them. And if there are actually PR people out there willing to blackball you for not covering a product, I'd report them on ethics violations.
I'm with Christy of More Than a Mommy, a member of the MomDot community who suggested in comments,
Rather than an anti-PR/product week,why not a back-to-basics day where we all just post about something that inspires and refreshes us?
And then with Susan who summed up her post beautifully:
Instead of polarizing boycotts, teeth gnashing and wailing, let’s all pledge to Blog with Integrity.
Why wait until August? I say let's start now.
Liz Gumbinner is the author of Mom-101 which does not review products, and Publisher and Editor-in-Chief of Cool Mom Picks, which is happy to accept relevant pitches in August and beyond.
Comments
So well-reasoned and thoughtful
Really, I have nothing to add. Thanks for such a measured take.
Julie @ The Mom Slant (f/k/a mothergoosemouse)
amen
i was going to do a whole post about this. initially i was like, hmm...good idea. but then, i started thinking about it and was like, if you don't want to do a review...no one is holding a gun to your head. just say no. don't do it. and i have a really long winded opinion but basically, you said it better than i ever could.
you're bored? got a little somethin' for you to read...http://www.rockanddrool.com
Product Review Stress Syndrome made me snort.
I still can't get over the name calling in the follow up post on MomDot.
This post was perfect.
PR Blackout
Great post Liz. I'm glad you recovered it from the bit bucket.
Not all bloggers who are moms do reviews
Great post! I was surprised to hear about the PR Blackout too -- honestly, I would never, ever dream about blacking out the great PR folks that I deal with regularly since I value my relationships with them. as a professional - a professional writer, journalist and blogger - maintaining those important business relationships is so utterly crucial. It would be rude and unprofessional of me to declare a blackout week like this.
Does that mean I review everything they send my way? Nope. Definitely not. Nor do I accept everything they offer to send. If I don't want or need it, then my answer is no. And I don't review things every week either ...
Frankly, if these mommy bloggers are getting burnt out on reviews, then maybe they need to make a more permanent change up and reevaluate their mission.
Sarah Caron Sarah's Cucina Bella
Mission: Reevaluation!
Great point Sarah. I think if more writers shifted from thinking about what they get from a review to what their audience gets from the review, they'd make declsions they'd feel better about.
Mom-101
Cool Mom Picks.com
I don't have a large enough site to get
freebies, I guess...
...so when I blog about a product, it's because it's something I've been searching for (usually a green alternative to a conventional product) and finally found something that works. There have only been 1-2 times the company has even noticed I blogged about them at all, and none of the products were free. I guess it's because my blog is so small. But it's really just my own opinion.
Still, I would be more than willing to participate in the week of not reviewing...I do it so infrequently anyway. I do get a little letdown when the bloggers I follow have several posts in a row with commercial intent :-)
http://www.ConscientiousConfusion.com
http://www.afamilyis.us
Me neither
I only review things I want to review, and then rarely, and then not for free product or etc. My journalism school training makes me cringe at the thought of it. I appreciate some of my favorite bloggers, like Miss Britt, who stopped promoting on her personal blog and instead created a second blog for that purpose.
I can understand the burnout of blogging contests and giveaways and reviews, but if some people are on that treadmill, they can just step off. I imagine this blackout is a bit of biting the hand that feeds.
Lynn @ human, being
http://www.humanbeingblog.com
Wow
I couldn't have said it better myself.
Aren't boycotts usually for a specific reason other than "I need a time
out from doing my job"? Aren't those called a "break" or "vacation"? No
one minds or even cares if you take a week or even a month off from anything you do
on your blog as long as you communicate the change. For example, my
husband, who has been blogging for 6.5 years, takes a week off here and
there and even took a month off when our daughter was born. It's
obvious MomDot is looking for undeserved attention which is why they're
calling for this silly boycott.
I really cannot believe the chutzpah of the organizers of this so-called boycott. As someone who has been blogging for the last 5.5 years -- 3 of those reviewing products -- I find it insulting to both bloggers and PR professionals alike. I hope this will send a message to publicists that the bloggers who called for this "boycott" are unprofessional and don't understand what they're doing, talking or writing about. There are plenty of fish/bloggers in the sea who appreciate the opportunity to blog about products or whatever and they don't need to make a stink about it to feel confident that what they're doing has value.
Maybe it's a semantic issue
Calling it a blackout (which is akin to a boycott) seems like it's a protest against PR. If that was MomDot's intent, I don't understand why they are blaming PR for their own burnout. If it was not their intent then it's just an ill-conceived campaign.
But then, I don't want to blackball the bloggers who do participate and I certainly don't want PR people to either. I'd imagine most of them just really want a break. Even so, the organizers should have thought this through a little better before they made badges.
Mom-101
Cool Mom Picks.com
Although I don't have a
Although I don't have a degree in PR I still think as a blogger you have to have some PR skills. I may not being selling soap or a car, I am selling my words. A 'PR blackout" is in a way shooting yourself in the foot. It makes no sense.
I stopped doing reviews and giveaways for awhile it was a lot of work and I really wanted to just write. Now I work with a few companies forming a stronger connection with the products I talk about.
~Susan
http://lilmomthatcould.com/
http://authors
Exactly.
Great post, Liz. Honestly, I just don't get it. Why blog at all if all you're doing are "massively stressful" product reviews?
Shannon Entin
PHAT Mommy
yeah
I rarely, if ever, do reviews on my website. I'm presented with them quite frequently; however, I'm very picky about what I present to my readers. As a blogger that respects and enjoys her readers, I have the right to be picky. That said, I think the Blogger PR Blackout is basically ridiculous.
I'd just like to also point out that MomDot is the site that continuously misspells groceries as 'grocheries' ALL OVER THE WEBSITE. Avitable writes a grand post about it.
http://www.shamelesslysassy.com
Great article. Blogs are
Great article.
Blogs are pretty capitalistic. If they're good, people read them, and they flourish. If they're bad, people stay away, and they either die or serve a niche.
I don't read blogs that are all about reviews and promotions and giveaways. I find them horribly boring. I want content. Sure, I don't care if here and there a great content writer tells me about something she likes or shares a deal (I do that on my blog sometimes). But you can spot a blogger who's all about the PR stuff. Her one-track mind makes her stagnant and boring.
But she can be that way all she wants, what do I care? The joy of blogs is being able to write about whatever you want, and hoping someone connects with it. If her readers connect with reviews and giveaways, hooray. If a blogger finds herself not writing about what she wants, she should quit her whining and change things. It's as simple as that.
I do wish, however, that someone would suggest boycotting stupid memes for each day of the week.
Amy B.
http://thebeedot.blogspot.com/
Can I give this a perfect post award?
Bloggers were thrilled when PR people came calling.
Now they are telling them to back off & leave them alone for a week?
And, then they'll beg the PR people to come back, correct?
This kind of reminds me of how a celebrity will get super famous and then tell the public to leave him/her alone. But, oh, please come to my movie next week!
I would hope a blogger could figure out what they need and just announce they are taking a vacation from product reviews. I'm sure there are a zillion other bloggers willing to pick up the slack.
Fairly Odd Mother
http://fairlyoddmother.blogspot.com
So what are you saying?
We're the Brittany Spears of the blog world?
That has scary implications.
Mom-101
Cool Mom Picks.com
Write to build community.
How about a "write about great small businesses" week? Nothing paid, nothing for anyone who can afford PR. if you're going to write about "stuff" or businesses, do it to build up your community. I guarentee it is a lot more fun.
Write about great small business week!
Brilliant!
Oh my gosh do I love that idea. (And not just because that's pretty much what Cool Mom Picks does every week.)
Mom-101
Cool Mom Picks.com
Adding value
It becomes more obvious the more trash comes our way and the more noise we hear, we are forced to look at what we are doing.
To have this amount of noise having aimed at us is not sustainable.
So it forces us also to look at what really counts and that is ultimately 'adding value'.
I am now only operating from that way, if it doesn't add value to everybody involved somebody looses and I won't play.
I am not a reviewer on my blog, never really knew that it existed, interesting insight but adding value counts for everybody in whatever you do, if you get paid for it or not.
Coming from adding value also makes my own life richer as it cuts out doing crappy things and it makes me feel I value ME more.
Wilma Ham
www.wilmasblog.com
There Always Has To Be A Syndrome
I love that, Product Review Stress Syndrome. There always has to be a syndrome, doesn't there?
Liz, you brought up some great points and as many other commenters have said, if you don't want to blog about something because it's stressing you out, don't do it! Why do you have to wait for someone else to tell you not to do it? Even if it's some kind of badly thought out "boycott."
I think the bigger issue here is women. I'll try not to be too insulting here, but I think this is a classic case of women being overwhelmed and not being able to say, "No," or erect firm boundaries.
For example, I'm MommyBlogger X and I have six PR companies sending me stuff all the time. Now that I have the free stuff I feel guilty if I don't write something about the stuff because after all I got it for free. If I don't write a review of the product, the PR companies may not like me and the world will come to an end.
Add to that the idea that MommyBlogger X needs someone else to call a PR "boycott" for her to finally stop feeling guilty and write about what she wants instead of what she feels she has to and once again, women aren't coming off looking too good here.
Now of course, MommyBlogger X is a gross exaggeration, but I do think there's something here about women needing to be stronger when it comes to prioritizing and when it comes to managing blogging, business relationships.
On the other hand, like you Liz, I quickly stop visiting blogs when I see that content has been replaced by PR shilling. For some reason, that seems to happen a lot with entertainment blogs I visit and it doesn't make me happy.
Megan
BlogHer Contributing Editor, TV/Online Video
Megan's Minute
Mommyblogger Product Review Guilt Syndrome
(MPRGS)
See? Now there's another one.
And I think you're right Megan. I think at first bloggers feel very honored by the attention from marketers and eventually, the relationship gets away from them. I could imagine that if you don't have a really tight reign on why you're blogging, as some of the commens above suggest, you end up someplace you didn't want to be.
Most of us are people-pleasers. We're hard-wired for it!
Mom-101
Cool Mom Picks.com
Thinking some more about burnout,blackout
The more I think about it, the more I think More than Mommy has the right idea. By all means if a community of bloggers wants to take a week to reassess, together, what blogging means to them, do it. To blog about things they find more valuable than vacuum cleaners, amusement parks or whatever else they've been reviewing? Terrific.
Calling it a PR Blackout, as Liz and others have pointed out, implies that PR is somehow at fault for the feelings of burnout.
I'd like to lose 20 pounds. Having a hard time of it, but I will get there eventually. But I can't blame white wine, goat cheese and salt&vinegar chips for my difficulties.
No one MAKES me eat and drink them.
Maybe we need to blog about crap in our
houses already
When i write about products, I try to write about stuff I love and really use and totally recommend. Or something gee whiz interesting. I figure that my readers don't really care about a sunscreen that I only kinda like or the food that tasted OK but is made from crappy ingredients.
Celebrate "new shit blackout week" by writing about junk you already own. Just a thought.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Heather Gibbs Flett
Co-founder & Editor, http://rookiemoms.com
Yes, I Agree
CityMama wrote a simliar article and this was my comment:
Just press "delete" if you're not interested. If you feel like a slave, then stop or scale back.
I experienced "bloggy burnout" a few months ago and came to the
realization that if it isn't fun, it isn't worth it. Now, I only review
or speak about products I REALLY like and would talk to a friend about.
Products ARE a part of our real lives, so I don't fault anyone for
writing their opinions about them.
I enjoyed your post, and TOTALLY agree with all the points you made.
-Amy
Mom Spark
Mom Made That!
CityMama's post was great
I'm sorry I didn't see it yesterday, but here's the link for anyone interested to Citymama's Take on the PR Blackout
Very smart.
Mom-101
Cool Mom Picks.com
I would love to add something deep and
insightful here.
But I can't. Partially bc I'm too in awe of your awesome.
The other b/c I'm too busy lmao at "grocheries".
I blog because I like to
I blog because I like to write. That's the only reason. If it ever turned into more than that, I think I might hate it. But that's me.
I think she's looking after herself
It leaves a bad taste in my mouth... Something makes me think that MomDot wanted to take a break and didn't want to lose her PR. What I mean is... if she takes a week off - PR may say, "hey there's many more bloggers in the blogoshpere". PR could become disenchanted with her. However, if she takes hundreds (not that I would think no where near that many would be joining her in this boycott) with her, then she still has some PR pull.
Another thing that does not sit well is her ulterior motive (imho) of getting more recognition and traffic to her and her site. And that is exactly what's happened.
If you are burned out you should take a break. For any blogger that is not enjoying what they are doing, or it has become a chore and too stressful - should by all means take a break. But calling in the troops to rally with her just doesn't seem right.
I really wish she wouldn't give other real mommy bloggers a bad name.
You make a great point
When I hear "mommybloggers calling for boycott" or "mommybloggers need to grow up" it makes me wanto to say hey! She's not speaking for all of us, you know.
Mom-101
Cool Mom Picks
driving traffic isn't a bad thing
I do want to add however that I don't have a problem with bloggers like MomDot creating a meme or spearheading an effort that will drive traffic to their blogs. In fact, I think that's probably a more admirable way to drive traffic than all these paid posts and sponsored giveaways.
I'm seeing a lot of criticism of them "just trying to drive traffic" and I don't think that's inherently an issue. I just wish they weren't doing it at the expense of the PR industry.
Mom-101
Cool Mom Picks.com