Blogging Fundamentals | “New” Rules for “New” Tools

Blogging used to be a fairly straightforward exercise: You post on your blog, make sure to link to other blogs, readers comment, rinse, repeat. Now, content creators are met with a vast offering of supporting tools -- whether tried-and-true or brand-spanking new -- that can be used to build community and awareness, distribute content, and even monetize. In a series of Lightning Lessons, learn the unique strengths of each tool, its community ethos and rules, and how it will work with your content.