A Blogging Thingy Called UMV
By MarthaMerrill on November 17, 2012
For the third time in as many days I've been led to opportunities that require me to disclose my blog statistics, including my unique monthly visitors; the number of times one person clicks on your site, as opposed to overall clicks (if the same person came back 10 times, your UMV would be 1, not 10).
WordPress.com (my publishing platform) is great in so many ways. Primarily it's easy, and I do have access to my statistics, only not to the UMV. In addition (and much to my dismay), Wordpress.com doesn't allow the use of Google Analytics, which is what everyone off of WordPress.com uses (it seems) to gather such information and more.
Folks in the business and marketing worlds want information like UMV (as well as other numbers like Twitter followers, Pinterest followers, etc.) to help them decide if it's worth their time to invest in you. The good news is that readership in this little blog is growing as I continue to snuggle into my niche (writing as a practice over a single focus like mom blogging or fitness blogging).
But moving to another platform (like WordPress.org, which would give me more creative freedom and financial opportunities) is daunting and can be expensive. Self hosting can be a security risk, which (let's face it) would send me straight over the edge should I get hacked.
So many decision must be made everyday. This one's got me in a muddle.
My purpose was to use the blog as a writing outlet, but if I'm missing out on opportunities, wouldn't it be wise to make the change? What would you do? If you are a WordPress(dot)com blogger, have you made the switch, or are you happy where you are?
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