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Last week AdAge dubbed our BlogHer Business '09 keynote speaker the “Queen of Brand,” and deservedly so. Lauren Zalaznick, president of NBC Universal Women and Lifestyle Entertainment Networks, will keynote BlogHer Business ’09, drawing from her brand expertise to offer an exclusive look at what it takes to not only survive, but to flourish, in today’s economy. Heading up brands like Bravo, Oxygen, iVillage and Women@NBCU, Lauren has shattered ratings records, achieved multiple, consecutive best-years-ever, and helped her brands win prestigious awards. Even better, her insights may inspire you to achieve similar heights.
AdAge.com points to her branding success, saying that Lauren’s “branding brush has become nearly impossible to avoid.” Former employees laud her approach to integrating marketing and branding, saying she is “focused like a laser beam.” And in a front-page profile piece for The New York Times Magazine, Lauren is credited with her expertise at targeting and capturing young, affluent audiences, “the kind that advertisers covet.”
And for BlogHer Business ’09 – a conference aimed at those who want to stay on top of the quickly-evolving world of media and marketing – we couldn’t imagine a better keynote speaker than Lauren Zalaznick. She’s all about the future of media, mixing traditional and social media, and how to get the most from differentiation, monetization and cross-pollination. AdAge got it right! Queen of Brand, indeed.
There are still a few tickets left to BlogHer Business '09 - get yours today!
