Why I Go To Conferences

    I’ve done a lot of writing for clients these past nine years, and it’s extremely important to me that I do it exactly right – I want my clients to look at my work and think, “Yes, that’s what I wanted. That’s precisely what I had in mind.”...more

BlogHer 2013: The Social and the Savvy (Part 1)

It's now been four days and counting since I got back from BlogHer 2013 (#BlogHer13) and the adrenaline rush of being "social" butterfly Estelle, is slowly dissipating amidst the daily onslaught of my "mom"  responsibilities, from doing six loads of laundry, to cleaning up messes, to dealing with temper tantrums, to organizing like a banshee three supremo playdates for my four-year-old daughter, one after another (sprinkler park, beach trip, pool/shopping trip)....more

101 Excuses For Not Going To BlogHer 2013


Hallway Busking at BlogHer ’13 (BuskHer13!)

It’s so easy and tempting to complain about not having a loud enough voice, about not being heard. But the simple fact is that if I haven’t been heard, the only reason is because I haven’t earned it yet. I need to find my voice and find my stage.All the world is a stage. When did I forget that line? Was it somewhere in the past ten years of working in a cubicle? Was it earlier, during college, when I chose to focus my energy behind the stage rather than upon it?...more
Awesome idea!  I'm working on the details now, but hoping to see you "hallway busking" in person!more

What my hamster, Fat Olivia, taught me about loss and saying goodbye

 This is was Fat Olivia. Actually, let’s talk about her in the present tense. You know, because it’s more fun and less depressing....more

The BlogHer Women and Work Study: A New Infographic

Last December, BlogHer announced the results of our first Blogher Women and Work Research Study at the inaugural BlogHer PRO Conference. We surveyed our community to gather their feelings about work and their workplace. This month, we announced our third annual BlogHer Entrepreneurs Conference, and thought it was worth a second look at the Women and Work data, focused on the drive toward entrepreneurship, and the impact of mentorship. ...more

BlogHer's Best-Kept Secret

Tucked away in a corner of the BlogHer website is a special page. It’s an exciting page that changes every day. It’s a social page where BlogHer pros, casual BlogHer members, and first-time members all make appearances. When I wake up in the morning, I can never be sure quite what I’m going to find on that page, except I know I’ll find something that will make me laugh and something that will leave me pondering, and I know it’ll be fun.I’m talking about the Chatter page. ...more
So awesome that I found and clicked on this post! I was starting to wonder where my chatter was ...more

Who Is The Niche Witch?

Good Morning! It's 4:00 am, house is quiet, coffee is brewing and I am loving every minute of it. On the couch with my trusty iPad and favorite blankly, my journey begins. As I am typing my body is going flippin crazy on me. My heart is racing, butterflies, and my hands are sweaty. There is an excitement in the air that I have never felt before. On one hand I could shit my pants that this is the avenue I am choosing to vindicate myself. On the other hand I am proud of myself for taking the leap. I see it like this..the cord of the vacuum has a knot in it....more

BlogHer Conferences - - Weekly Update August 24, 2012

Happy weekend friends! We are hard at work posting all things post-conference and of course working on all things BlogHer '13, both Food and our annual event in Chicago. But before we get too far ahead let's take a quick look back (in no particular order)......more

The Girl who threw up at Blogher12

Yes, you read it right.  That girl is me. I decided to do a personal vlog telling you about my very disgusting experience.  I don't go into great detail (come on, I'm already admitting online that this happened to me, I don't need to give you all the gross embellishments). ...more
OMG I love you. I'm so sorry this happened and I'm even more sorry that I didn't meet you at ...more