BlogHer '10 Speaker Spotlight, July 6, 2010: Does Personal Blogging Hurt Your Professional Brand?
If you've ever blogged about your life on your professional blog, then you've blended the personal with the professional (regardless of whether you write anonymously). Of course, that may not be a negative thing, depending on who you're talking to ... and this summer, BlogHer is talking about it! Join us for a session we're calling "Authenticity or just TMI? When Does Blogging the Personal on Your Professional Blog Hurt Your Brand?"
Here's the description:
We’ll talk about the intersection of your personal and professional lives online and how it impacts your work. How do you resolve the two? What is the proper balance between creating a personal brand online and revealing too much? What are the professional ramifications of your personal brand? Hear from folks who think anything goes. And those who are ... unconvinced, to say the least.
Meet the speakers:
Jessica Lee is an HR professional in Washington, DC, whose goal is to change the stereotype of what an HR pro is. She blogs about talent management, holding nothing back in sharing her opinions. She remains grounded in her writing by leveraging her firsthand experiences as an HR pro. When not working and blogging, she consults on using social media to recruit and enhance brands.
Penelope Trunk is CEO of Brazen Careerist, a community tool for Gen-Y professionals to manage their careers in this new millennium. Penelope offers counter-intuitive advice that defies traditional teachings yet has been effective for this generation, such as: Stop vying for that promotion, ignore those who steal your ideas, take long lunches. This is Penelope's third start-up, and her career advice has landed her on the best-seller list.
Sarah Granger has over 20 years of experience with web start-ups, online publishing and social media. In 2005, an injury left her in chronic pain. She has written publicly about her condition, and her career has been unscathed. She has written for the Silicon Valley Moms Blog, The Huffington Post, SF Gate, BlogHer, and more; covered major national events, including New York Fashion Week and White House press conferences; and won awards for writing and new media strategy.
Shireen Mitchell focuses on new trends in technology and social media for the nonprofit sector, educators, administrators, as well as corporate and government institutions. She is a strong advocate for those who have not been included in recent advances in technology. Shireen also consults on social media strategies with a particular expertise in reaching diverse populations, broadband, women in tech, and the impact of app designs, technology and social software on communities across the country.
Stephanie Bergman helps small businesses establish a presence online. She has worked with all sizes of companies, from start-ups to Fortune 500s, directing product management on various projects. Stephanie is an author and regular speaker on topics related to women, tech and gaming. With over 10 years of industry experience, Stephanie is an expert in social media, blogging, and marketing online.
Have you written about your personal life on your professional blog, and lived to tell the tale? Did you experience any backlash? Or do your readers expect to connect with you on both a personal and professional level?
About the Speaker Spotlight Series: BlogHer is excited about our upcoming conferences this summer (yes, conferences, plural: BlogHer Business '10, White House Project Workshop and BlogHer '10 will all be taking place under one roof in New York City this August). Though we may still be a few months away, we figure it's never too early to begin introducing you to our speakers. Over the next many weeks, I'll randomly select a panel or two to highlight each Tuesday. Though the panels are randomly selected, our speakers are not -- we take great care in researching, considering and inviting speakers for each conference, with a special focus on featuring new and diverse voices. We hope you’ll learn a lot, think a lot and jump into lively conversations with these speakers!
- Passions Track: Fitness Blogging –- Motivate Yourself and Your Readers
- Professional Track: The FTC Guidelines: After A Year, Has Anything
- Job Lab: Get Hired - Networking with a Purpose via Social Media
- Change Agents: Radical Blogging Moms: Don't Even Think About Not Taking These Moms Seriously
- Personal Identities: Bringing Sex Out of the Closet
- Writing Lab: Good Blog Design - The Role of Layout in an Online Medium
- Change Agents: How to Start, Engage In and Moderate Civil Political Debate
- Geek Lab: Your Online Legacy: How to Control Your Digital Footprint
- Passions Track: This Year, You're In: Fashion Blogging is Serious Business
- Professional Track: The Mega Mindful Monetization Session