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We've have discussed the FTC Guidelines on Day One, so now you know how the U.S. government wants you to mindfully monetize with your blog. But what makes you feel most comfortable? The Mega Mindful Monetization session explores different ways to diversify your blog income. Here's the description:
More and more bloggers are exploring how to stay true to themselves while still taking advantage of the opportunities that blogging brings. Some bloggers may be in a niche that practically requires such consideration...think Green Bloggers or Breastfeeding Activist, but every blogger has their own value system to live up to. How do you know which monetization method is right for you, and your values?
Meet the speakers:
Amy Lupold Bair is a blogger and social media marketer. She founded the Global Influence Network, which matches clients with bloggers and social media users for targeted marketing campaigns. She monetizes through the Global Influence Network, as well as through the Lifetime Network. Amy includes a footer on all pages of her blog that clearly states her disclosure policy.
Leslie Flinger has a Masters in Information Technology and owns her own design company, Catapult Web Development. She also keeps a blog, and is a co-founder of Room 704. Leslie takes an open approach to direct advertising, listing her policy on her blog homepage and offering campaign “themes” on Room 704.
Lori Falcon keeps a food blog at My Wooden Spoon and a personal blog at A Cowboy's Wife. She accepts direct advertising, as well as campaigns through a third party, Real Girls Network. Additionally, Lori has monetized her site by becoming a spokesperson and/or blogger for corporate brands.
Marta Wohrle is a former journalist who offers unbiased guidance on her blog, Truth in Aging, to people seeking to improve their physical health and appearance through skin care, hair care, and health and beauty products. She monetizes with Google Adsense, and sells beauty and personal care products through Open Sky, an e-commerce platform.
Megan Jordan writes about her life at VelveteenMind.com, and is founder of Blog Nosh Magazine, an online literary magazine featuring hand-selected online content. She is a social media consultant and seeks product or site reviews that are part of larger marketing campaigns. Megan also accepts direct advertising on both sites.
Micaela Preston blogs at Mindful Momma about living green on a budget, gardening, and healthy products. She is very direct about her site monetization, offering limited marketing spaces through direct advertising and by conducting product reviews/giveaways only of products that fit her content genre.
Have you monetized your site? Are you confused about the entire process? Or do you have no interest in it? Has monetizing helped you financially, or become a burden for fresh content? Do you have tons of questions about your options? Come get answers, or share what you’ve done and why.
About the Speaker Spotlight Series: BlogHer is excited about our upcoming conferences this summer (yes, conferences, plural: BlogHer Business '10, White House Project Workshop and BlogHer '10 will all be taking place under one roof in New York City this August). Though we may still be a few months away, we figure it's never too early to begin introducing you to our speakers. Over the next many weeks, I'll randomly select a panel or two to highlight each Tuesday. Though the panels are randomly selected, our speakers are not -- we take great care in researching, considering and inviting speakers for each conference, with a special focus on featuring new and diverse voices. We hope you’ll learn a lot, think a lot and jump into lively conversations with these speakers!
Previously featured:
- Passions Track: Fitness Blogging –- Motivate Yourself and Your Readers
- Professional Track: The FTC Guidelines: After A Year, Has Anything
Changed? - Job Lab: Get Hired - Networking with a Purpose via Social Media
- Change Agents: Radical Blogging Moms: Don't Even Think About Not Taking These Moms Seriously
- Personal Identities: Bringing
