BlogHer '10 Speaker Spotlight -- May 4, 2010

BlogHer Original Post

BlogHer is excited about our upcoming conferences this summer (yes, conferences, plural: BlogHer Business '10, White House Project Workshop and BlogHer '10 will all be taking place under one roof in New York City this August). Though we may still be a few months away, we figure it's never too early to begin introducing you to our speakers. Over the next many weeks, I'll randomly select a panel or two to highlight each Tuesday. Though the panels are randomly selected, our speakers are not -- we take great care in researching, considering and inviting speakers for each conference, with a special focus on featuring new and diverse voices. We hope you’ll learn a lot, think a lot and jump into lively conversations with these speakers!

(Previously featured: Fitness Blogging – Motivate Yourself and Your Readers)

You want to earn money, or at least be compensated with free products and services for writing reviews, and BlogHer understands that. (It's a component of our vision, after all.) That’s why we hope you’re as excited as we are about the sessions in our Professional track – this week we’ll focus on a session entitled: The FTC Guidelines -– After a Year, Has Anything Changed?, and next week we’ll take a look at a session on monetization. Here's the FTC session description:

Seven months from now the FTC Guidelines will have been a hot topic for at least a year, and will have been “in effect” for eight months. And? So? We’ll discuss whether the Guidelines have had any significant impact on how marketers and bloggers do business.

Please meet the speakers:


Moderating this session is Lisa Stone, Co-founder and CEO of BlogHer. Lisa works across the entire organization to advocate for bloggers, partners, products, and events. A traditional journalist who left CNN for the Internet in 1997, she is a leading expert on developing successful online communities and interactive programming for women. Long before the new FTC guidelines were even a glint in their eye, Lisa helped shape BlogHer’s original disclosure policies. She blogs at Surfette.


Marketer Susan Getgood advises organizations on social media outreach and internet marketing strategies, and is a co-founder of Blog with Integrity. Stemming from her 15+ years in the marketing industry, Susan has become expert at navigating the FTC guidelines on behalf of her clients. Susan writes a marketing blog, Roadmaps.


Kimberly Coleman founded Mom in the City, an internationally-read parenting blog covering the New York City metro area. She is very clear about her policies, and regularly accepts advertising, products and takes parts in sponsored events. (And subsequently is very familiar with the FTC guidelines and how they affect bloggers.)


Stacey Ferguson is a senior attorney with the FTC’s Division of Advertising Practices. She primarily focuses on advertising issues related to the Internet, word-of-mouth marketing online, digital rights management, and more. Additionally, Stacey is a co-founder of Blogalicious and blogs at Mamalaw.


Are you familiar with the FTC guidelines, and how they impact you? Or do you still have (lots and lots of) questions? Do you ever blog or tweet about the FTC guidelines? Come share how you have aligned your blog with the FTC guidelines, or get your questions answered by the experts.