August 3 - Day 1
Time Event
8:00am Breakfast
Newbie Breakfast
9:00am Welcome and Speed Dating, Featuring BlogHer Co-Founders Elisa Camahort Page and Lisa Stone
10:00am Morning Break
10:30am The Visual | iPhoneography
The Geek Bar
The Personal | Blogging for the Love of It
Sponsored | The State of the World's Mothers: Working Together to Save and Improve Lives, brought to you by Johnson & Johnson
The Writing | Turning Your Blog Posts into Publishable Essays
The Political | Sin Fronteras: Advocacy Blogging Across Issues and Borders
The Professional - Beginner + Advanced | The Brand-Blogger Connection
Room of Your Own | Mom, Stop Blogging About Me!
The Technical | HTML Doesn’t Have to Be a Four-Letter Word
11:45am Lunch Keynote, Featuring Martha Stewart in a One-on-One Interview with BlogHer Co-Founder Elisa Camahort Page
1:15pm The Geek Bar
The Professional - Advanced | Strategic Content Development Across Multiple Media: Onstage, Onscreen, and Online
The Personal | Blogging the Fine Line Between Your Identity and the Issues
The Technical | Podcasting 101
The Political | International Activist BlogHer Scholarship Recipients
The Writing | Beyond Guest Blogging: Pitching Media Outlets
The Visual | Three-dimensional Beauty on a Two-dimensional Screen: Style and Design Bloggers Share Trade Secrets
The Professional - Beginnner | Ten Things You Can Do Now to Maximize Your Social Media Expertise
Sponsored | Keeping Things Private in a Public, Digital World, brought to you by outmywindow
Room of Your Own | Celebrate Your Small Blog
2:45pm The Professional - Beginner | Leveraging Facebook and Twitter
Room of Your Own | Table For One
The Writing | Bootstrapping Your Book's Promotion
The Professional - Advanced | Media Training for Bloggers
The Technical | Streamline Your Technical Toolkit: How to Do More with Less
The Personal | Honoring Your Culture, Celebrating Your Commonality
Sponsored | Bloganthropy: Using Social Media for Social Good, brought to you by Bloganthropy
The Visual | Image Post-Production: Sharing Our Favorite Tools
The Political | How Washington Works and How Women in the States Can Make a Difference
The Geek Bar
4:00pm Afternoon Break
4:45pm Voices of the Year Community Keynote
6:00pm OFFICIAL BLOGHER PARTY: Voices of the Year Reception
8:00pm OFFICIAL BLOGHER PARTY: Listen to Your Mother/Letter to Your Mother Open Mic Salon
9:00pm OFFICIAL BLOGHER PARTY: Sparklecorn
August 4 - Day 2
Time Event
8:30am Birds of a Feather Breakfast
9:30am Sponsored | The Power of Mom: Revolutionizing Family Entertainment, brought to you by The Oogieloves and Kenn Viselman
The Political | Ella Gobierna: Latinas in Elected Office
The Professional - Beginner | Leveraging Google+, Pinterest, and Instagram
The Professional - Advanced | Affiliate Marketing Programs as an Additional Revenue Stream
The Technical | Advanced SEO for Bloggers
The Visual | Telling Stories with Pictures: Incorporating Graphics, Cartoons, and Iconography
The Geek Bar
The Writing Lab
The Personal | Erotica Out in the Open
Room of Your Own | Pro Tips: Branding and Blogging Professionally
11:00am The Writing Lab
Room of Your Own | Travel Philanthropy
The Personal | Blogging into MidLife: The Tension Between the Online Spotlight and Offline Invisibility
The Political | Strength in Numbers: Forming and Using Online Orgs to Make Change
The Professional - Beginner | Protecting Your Blogging Rights, Respecting Those of Others
The Professional - Advanced | When It’s Time to Spend Money to Market Your Work
The Technical | Avoid Analytics Overload: Google Analytics Tips
The Visual | Vlogging Boot Camp, pt. 1
The Geek Bar
12:15pm Lunch Keynote, Featuring Katie Couric in a One-on-One Interview with BlogHer Co-Founder Lisa Stone
1:45pm Break
2:00pm Women Influencers as Change Agents Keynote, with Soledad O'Brien, Christy Turlington Burns, and Malaak Compton-Rock
3:15pm The Technical | Hot to Make an App?
The Visual | Vlogging Boot Camp, pt. 2
The Geek Bar
The Writing Lab
The Personal | My Blog No Longer Fits Me: Blogging after Life Change
Room of Your Own | #Blog2012: A Conversation
The Political | Using Online Tools to Get Women into Office
The Professional - Beginner + Advanced | How to Price and Value Your Services
4:30pm Afternoon Break
5:15pm BlogHer '12 Closing
6:00pm OFFICIAL BLOGHER PARTY: Come as You Are
7:30pm OFFICIAL PARTY: The BlogHer '12 Fashion Show and Style Spotlight
9:00pm OFFICIAL BLOGHER PARTY: Social Fiesta
10:00pm OFFICIAL BLOGHER PARTY: CheeseburgHer


Stefanie Mullen is the co-author of Chicken Soup for the Girlfriend’s Soul and owner and founder of a site devoted to the parenting of tweens and teens. Stefanie has been featured in the New York Times and has appeared on NBC San Diego News, Fox 5 News, KUSI and NPR.

She is married to an incredible man and is the mother of three wonderful boys, two teens and a kindergartner and as she says, “Our home might smell like yesterday’s boxers (which are still lying on the floor) but it’s more fun that you can shake a lacrosse stick at.”

Stefanie feels strongly that the teen years don’t have to be horrible. In fact, with the right amount of humor, they can be down right delightful. (Most of the time.)

Jane Collins is currently the Director of Market Research for BlogHer. As part of her responsibilities, she designs, fields and interprets online survey studies for internal BlogHer efforts as well as to support client needs. In addition, Jane contributes monthly posts to a Research center on

Jane has spent many years in media and marketing research, heading up teams at organizations such as ABC, Fox television, Nielsen Media Research and MySpace. She also partners with a former colleague to write a blog about entertainment and media called The Flaming Nose.

The Commercial Program Manager for Huggies, Kevin works with the Brand teams and Agencies to drive commercial programs via multiple channels... including Bloggers!

Ashley Evans Mattocks is a freelance graphic designer, aspiring novelist, and a horrible knitter.  She meant to be a writer when she grew up, but as editor-in-chief of her high school yearbook she fell in love with her first font, learned about negative space, and never looked back.  As a graphic designer, she has designed logos for captains of industry, web graphics for beauty bloggers, interactive training for international corporations, and supercute invitations for her daughters’ birthday parties.

Writing is still her first love. She blogged extensively at Schadenfreudette about single motherhood, brain aneurysms, and her daughters.  Now remarried to a recovering daddyblogger, she blogs at about her recent relocation to the vast, cheerful Midwest and how confusing this is to a misanthropic extroverted Southern girl.