BlogHer and HauteLook Announce "The Big Deal"
Sites partner to bring great deals to BlogHer's audience and help BlogHer's 2,500 affiliates monetize their blogs.
(LOS ANGELES) August 3, 2010 – Leading private sale site HauteLook announces its new partnership with BlogHer, the leading participatory news, entertainment and information network for women online. As part of the partnership, BlogHer will introduce daily deals from HauteLook sale events to its blogger network via “The Big Deal,” a widget featured on BlogHer.com and throughout the BlogHer network.
Monday through Saturday, “The Big Deal” will highlight one product from a sale event on HauteLook in the apparel, beauty, home or kids’ categories. Bloggers will be able to download the widget to their blogs and readers will be able to click-through to purchase the featured item directly from HauteLook. Bloggers will receive a referral fee when their readers purchase the item.
“Since launching in 2007, we’ve leveraged social media to grow our sales and our membership,” said Adam Bernhard, CEO of HauteLook. “This partnership allows us to give back to the blogging community that has supported us, and BlogHer is the best partner to help us do this.”
“‘The Big Deal’ is interesting and relevant content for the 21 million women BlogHer reaches every month, and a great option for bloggers to monetize their sites,” said Lisa Stone, CEO of BlogHer. “HauteLook’s mix of casual lifestyle brands across many categories reflects the diverse interests of our bloggers and their readers. The chemistry of quality brand merchandise and terrific deal prices will definitely resonate with women in our community.”
HauteLook and BlogHer are exploring other incentives for the BlogHer community including special deals, coupon codes and private events. HauteLook and BlogHer will unveil “The Big Deal” to bloggers at the sold-out sixth annual BlogHer ’10 Conference, August 6 and 7 at the Hilton New York.
A leader in online retail, HauteLook brings the thrill back to shopping through 48-hour sale events with the world’s top apparel, accessories, beauty, kids’, home, food and wine brands. Every day, HauteLook offers discounts of 50 to 75 percent off retail prices to 2.8 million members in the U.S. and Canada. Membership is free and open to everyone. HauteLook is headquartered in Los Angeles. Visit www.hautelook.com to learn more.
Reaching more than 20 million women each month (Nielsen Site Census, March 2010), BlogHer is the leading participatory news, entertainment and information network for women online. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today BlogHer creates opportunities for members via a community hub (www.blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer enjoys a strategic partnership with iVillage, part of Women@NBCU. BlogHer’s investors are Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.
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