BlogHer | bet '11 Technology: Media, measuring, monitoring and the meaning of it all
Media, measuring, monitoring and the meaning of it all
Online media and tools are probably critical for the promotion and propagation of your big idea. And depending on your product, online adoption may be the ultimate measure of success. In an ever-more-disaggregated online environment, how do you make sure you are measuring the right things…and understand how to act based on the results? Jory Des Jardins leads the conversation among Betsy Aoki, Amy Chang and Laura Fitton are among the experts on hand to discuss.
1) Jory Des Jardins
President Strategic Alliances, BlogHer
Not all 2,000 saw the tweet right?
Neilsen and Comstore follow panels (a set of blogs)
Social Media and Online Community Guru at Microsoft / Bing
It revolves around people and money. lots of visitors, ready to be monetized.
Check out the woman who works at Bit.ly
3) Amy Chang
Director of Google's Measurement and Reporting Initiatives
Publisher of the Google Analytics blog http://google.com/analytics
Social - sharing
Mobile - on the go
Local - zipcodes
What's hot with Google
Insights for Search
What are you trying to do?
If you're trying to drive donations. Put the conversion code on the donations page. I.E. There are 4 steps
4) Laura Fitton
CEO and Founder of http://oneforty.com
Vanity measurement shouldn't be the standard
Keep it simple sweetheart. http://kissmetrics.com
Twitter can create an "OMG holy crap" moment, ie when the plan went down in the Hudson.
4 billion handsets (have massive ability make a message go global instantly)
Who moves the needle?
Get followed back by celebrity 650,000.
metrics are a point of leverage