BlogHer Business '10

The BlogHer Business Conference is an annual "crash course" on best practices for reaching the most influential and powerful consumers -- women online -- in the quickly evolving social media world.

Attendees find themselves on fertile ground for innovative ideas, interacting with a mix of social media experts, business bloggers, and brand marketers who have experience building campaigns and working in social media environments.

The BlogHer Business audience is comprised of several key groups:
* Brand marketers working within corporations * Communications/PR professionals * Media buying executives * Business bloggers/social media consultants

This event is kept at a smaller size (150-200 attendees) to facilitate deeper discussion and more valuable networking.

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business Closing Keynote: Be a Social Media Champion

Updated: 6:20 PM Welcome to the liveblog of the BlogHer Business '10 panel: Closing Keynote: Being a Social Media Champion. This panel starts at 5:15pm and ends at 6:15pm Eastern time on August 5, 2010. Keep refreshing this page as the panel takes place for more liveblogging! INFO: ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business Case Study: Lion Brand Yarn

Welcome to the liveblog of the BlogHer Business '10 panel: Best Practices Case Study #3: Lion Brand Yarn - The Craft of Community NOTE: Please note that the case study visuals are attached as a PowerPoint, and can be downloaded by scrolling down to the "Attachment" section. Paull Young: Rare social media case study that can actually be measured. Brought his mom from Australia to BlogHer two years ago, had a great conversation while standing in Macy's, drinking champagne sponsored by KY Jelly. :) Ilana Rabinowitz: Wanted to connect directly with consumers. ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business - Is Your Messaging to Moms Outdated?

Updated: 4:15 PM Welcome to the liveblog of the BlogHer Business '10 panel: Parenting Magazine Presents: Is Your Messaging to Moms Outdated? NOTE: Please note that the accompanying presentation is attached as a PDF, and can be downloaded by scrolling down to the "Attachment" section. INFO: ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business - The New Digital Organization

Welcome to the liveblog of the BlogHer Business '10 panel: The New Digital Organization. This panel starts at 2:45pm and ends at 4:00 pm Eastern time on August 5, 2010. Keep refreshing this page as the panel takes place for more liveblogging! INFO:  Who owns digital strategy? ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business - Measuring and Monitoring: Social Media Marketing

Welcome to the liveblog of the BlogHer Business '10 panel: Measuring and Monitoring: The Case for Social Media Marketing INFO: ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business - Consumers Are Co-Brand Managers

Welcome to the liveblog of the BlogHer Business '10 panel: Ketchum presents: Consumers Are Co-Brand Managers: Are You Listening? This panel starts at 1:30pm and ends at 2:45pm Eastern time on August 5, 2010. Keep refreshing this page as the panel takes place for more liveblogging! INFO: ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business - Twitter and Facebook Strategies

Welcome to the liveblog of the BlogHer Business '10 panel: Twitter and Facebook: Let’s talk specific implementation strategies This panel starts at 1:30pm and ends at 2:45pm Eastern time on August 5, 2010. Keep refreshing this page as the panel takes place for more liveblogging! ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business Case Study: Sprint - Family Connections

Welcome to the liveblog of the BlogHer Business '10 panel: Best Practices Case Study #2: Sprint - The Family Connections Program NOTE: Please note that the case study visuals are attached as a PowerPoint, and can be downloaded by scrolling down to the "Attachment" section. INFO: ...more

OFFICIAL BLOGHER '10 LIVEBLOG: White House Project -- Call to Action

Welcome to the liveblog of the White House Project panel: Call to Action: We are the ones we've been waiting for! Background: Jill Miller Zimon is the embodiment of what this workshop is all about. As both an active BlogHer community member and political blogger, and an alumna of The White House Project training, Jill decided to run for local office, and she used social media to help her cause. Jill is explaining how she moved from political commentator to politician, and describing her experiences along the way. ...more

I am a HUGE Momsrising fan and it's been great getting to hear your questions and thoughts. ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business - FTC Guidelines, One Year Later

Welcome to the liveblog of the BlogHer Business '10 panel: The FTC Guidelines, One Year Later This panel starts at 1:30pm and ends at 2:45pm 4:00pm Eastern time on August 5, 2010. Keep refreshing this page as the panel takes place for more liveblogging! INFO: ...more