The BlogHer Economy in 2013: $25 Million, 55 Million Women a Month...and Growing
By Lisa Stone on March 06, 2013
BlogHer Original Post
In 2013, BlogHer will expand our services to bloggers by launching the #1 mobile network to promote and monetize blogs that serve women. Users tell us they want to take the friendly brilliance of our bloggers everywhere. We are hard at work on ways to make sure your audiences can thumb their way to you wherever they are, without missing a beat in helping you earn new revenue streams to invest in your businesses and support your families.
Tablet-friendly eye candy
In 2013, BlogHer will gift every blogger in our publishing community with the option of offering your readers a beautiful, browseable, tablet-friendly, interface for surfing and sharing your content. Given how much web traffic and commerce is being driven by tablet usage, and the quality of photography, crafts, illustrations and art on your blogs, we are excited to bring you this opportunity to strengthen your relationships with your existing community members—and build bridges to new ones.
Expanded revenue opportunities
It's well known that women control discretionary household income, including automotive and electronics. But did you also know that 87 percent of the BlogHer community's audience says they have bought a product based on the recommendation of a blogger? From social advertising techniques that lead the industry on engagement metrics, to sponsored video starring influencers, to the world's largest real-life events for social media influencers, BlogHer's digital sales playbook is expanding.
The digital advertising market is changing, and BlogHer is poised to help publishers navigate the changes to this important source of income. Now that the typical January inventory lull experienced across the industry is behind us, I'm pleased to announce that we are on track to make 2013 BlogHer’s largest year yet for developing marketing and revenue opportunities for our community. We invite you to stay tuned because throughout the rest of the year we’ll have a number of new announcements up our sleeves. Watch this space!
On behalf of the entire BlogHer team, we hope you are as excited and motivated by this news as we are. Here's to a terrific 2013 and our work together. We'd love to hear any and all feedback and suggestions you have on these updates, ideas and next steps in the comments on this post or at firstname.lastname@example.org.
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