Schedule

June 8 - Day 1
Time Event
8:00am Breakfast, Featuring a Welcome from the BlogHer Founders and a "Pioneer Presentation" from Diane Cu and Todd Porter
9:45am Values: Food Literacy: Separate Food Fact from Food Fiction and Enhance Your Credibility [Beginning]
Visuals: Food Photography Trends: Beyond Pretty [Int/Adv]
Vocation: Traffic Building: Using the Latest Social Tools [Int/Adv]
Voice: Pushing Boundaries in Food Blogging [Advanced]
11:00am Morning Break
12:00pm Lunch
1:30pm Visuals: How Cookbook Photography Differs from Blog Photography [Advanced]
Vocation: Get to Know Your Blog's Guts and Take Control of Your Blogging Destiny [Beginning]
Voice: Basic Copyright: Understanding Your Rights and the Rights of Others [Beginning]
Values: Hunger in America: Understanding the Problem, Galvanizing Community Action [Beginning/Int]
3:00pm Values: Taking Your Blog Activism to the Next Level [Advanced]
Visuals: How to Shoot Video on a Budget and Produce a Gorgeous Product [Beginning/Int]
Vocation: Build a Career in Food: Beyond Blog Monetization [Advanced]
Voice: Fun Food Blogging: Humor's Place in Food Writing [Beginning]
4:30pm Keynote: The Intersection of Great Food, Good Health, and Social Justice
6:00pm Welcome Reception/Meet the Sponsors
June 9 - Day 2
Time Event
9:00am Breakfast, Featuring Keynote: The Intersection of Brands, Bloggers, Ethics, and Opportunity
10:45am Vittles: Food Techniques from the Pros [Advanced]
Visuals: Taking Your Food Photography Outdoors and On Location [All Levels]
Vocation: Behind the Jacket: The Collaborative Process behind Publishing a Cookbook [All Levels]
Voice: Food Bloggers as Storytellers: Telling Your Own Stories, and the Stories of Those at the Table [Advanced]
12:00pm Lunchtime Excursion to Pike Place Market, brought to you by Shutterfly -and- Taking Your Food Photography Outdoors and On Location, Part 2
2:30pm Visuals: Simple Post-Processing for Food Photography: Free, Cheap, and Easy Tools [Beginning]
Vocation: Bootstrapping a Book Tour: Modern-Day Marketing in Today's Publishing Environment [Advanced]
Voice: Making the Most of Kitchen Mishaps; Embracing Imperfection [All Levels]
Vittles: Vintage Food and Drink: Making a Modern Meatloaf, Manhattan, Martini or Macaroni & Cheese [All Levels]
3:45pm Afternoon Break, brought to you by Supervalu
4:45pm Closing Keynote: Innovator Interview with Kim Sunée
6:30pm Closing Reception with Co-hostesses Ree Drummond, Jaden Hair, and Elise Bauer, sponsored by Masterbuilt, Allrecipes.com, and the National Pork Board

Speakers

Leslie Wells, President of Leslie Wells Editorial, has worked in the book publishing industry for 30-plus years. She has worked with cookbook authors including Melissa Clark (New York Times Dining Section author of Cook this Now and In the Kitchen with a Good Appetite), Lisa Fain (The Homesick Texan Cookbook), Joy Wilson (Joy the Baker Cookbook), Amy Atlas (Sweet Designs), Elaine Louie (New York Times Dining Section), and many more. In addition, she has worked with authors including Michael J. Fox, Mitch Albom, Dr. Phil McGraw, Richard Carlson (Don’t Sweat the Small Stuff), Julie Andrews, Sissy Spacek, and others in the realms of memoir, inspiration, psychology, and general fiction and nonfiction.

Stephanie Shih is a food + travel photographer based in the San Francisco Bay Area, California. Her food photography work has been featured online on Fine Cooking, Gourmet Live, Bon Appetit, Saveur, Food & Wine, and Women's Health, and in print in Elle Girl Korea and Gastronomica. Shih also writes, styles, and photographs the desserts blog www.dessertsforbreakfast.com, which was a finalist in Saveur Magazine's 2011 Best Food Blog Awards. 

Lisa Stone co-founded BlogHer, Inc. in 2005 with Elisa Camahort Page and Jory Des Jardins, and serves as the company’s CEO. With Lisa’s leadership, the company has grown from an idea for a grassroots conference into a diversified media company and a Top 5 women’s network  online, according to comScore, with 2,500+ premium blog contributors, the world’s largest in-person events for bloggers, and an award-winning social hub at BlogHer.com. As principal architect of BlogHer’s distributed, cross-platform media business, Lisa developed innovative models for profitable, premium online media, and for recognizing and compensating a new wave of content creators.

Lisa has shepherded the company to revenue of eight figures trailing for the past two years, during which BlogHer, Inc. was named among the AlwaysOn OnMedia Top 100 for 2011 and Global 250 for 2010, and as one of America’s Most Promising Start-ups by BusinessWeek. BlogHer’s flagship site, BlogHer.com, was named one of the Top 100 Websites for Women by Forbes in 2010.

A traditional journalist who left CNN for the Internet in 1997, Lisa began developing new social media business models during her tenure as the first Internet journalist awarded a coveted Nieman Fellowship from Harvard University in 2002. Lisa first blogged as part of her 2004 election coverage for the Los Angeles Times, the same year she developed and launched the first sponsored blog network for Law.com. Lisa’s expertise and vision has led to numerous innovations in the social media space.

Prior to the Nieman Fellowship, Lisa was among the early drivers of some of the most successful online communities and interactive programming for women. As the executive producer and Editor in Chief/VP, Programming for Women.com, Lisa grew the 18-channel network to a Top 30 site and oversaw all original programming and the development and integration of content community initiatives with Hearst and Rodale magazines, E! Television/Online, HBO’s Sex and the City, Bloomberg, and Gallup and Knight Ridder. 

Together, BlogHer co-founders Lisa, Elisa and Jory have been named among the most influential women in Web 2.0 and technology by Fast Company (2008, 2009 and 2010), Ernst & Young Entrepreneur of the Year semi-finalists (2010) and among the seven most powerful people in new media by Forbes Magazine (2009). In 2011 they were jointly awarded the PepsiCo Women’s Inspiration Award and in 2008, the Anita Borg Institute Social Impact Award.

Lisa has been honored among the 100 Most Creative People in Business by Fast Company (2010), the Most Powerful Moms in Media by Working Mother Magazine (2010), AlwaysOn Top 25 Women in Tech (2009) and the Influencers of Silicon Valley by the San Jose Mercury (2009). She is a frequent speaker at leading industry events, including the Montgomery Technology Conference, Online News Association Annual Conference, EconWomen Summit, Fairchild|WWD Summit, Web 2.0, SXSW Interactive, Supernova and the AlwaysOn Summit.

As the co-founder of a mission-based for-profit organization, Lisa is a member of the Advisory Boards for both the California Endowment Health Journalism Fellowships and the Knight Digital Media Center of the USC Annenberg School for Communications. She lives in Silicon Valley with Christopher Carfi and their children.

What does an Advertising Art college drop out + retail sales super seller become when she grows up? An entrepreneur!

When Stacie Tamaki had the opportunity to create some bridal veils for a fashion show back in 1997 she jumped at the chance. Not because it was something she'd always dreamed of doing, she did it because it sounded interesting.

Years later her custom couture bridal accessory company, The Flirty Bride, needed a website. She thought what better way to get one than to learn how to make it herself. The very first site she created transformed her into a sought after web designer and developer for other small business owners.

After starting her own blog in 2006 and experiencing the benefits of blogging, Stacie became a blogging evangelist who now teaches small business owners about blogging and using social media to market their products and services. Her blog is a multi-niche and covers topics ranging from local tourism, entrepreneurship, food, advocacy, and DIY ideas.

Sponsors