BlogHer Food Interviews: How to Fake Great Photos

BlogHer Original Post

BlogHer Food

I have some fantastic news for all of you attending BlogHer Food '13 this June in Austin, TX. We're starting our speaker interviews this week! We started this series a few conferences ago and we've found that it helps our attendees pick and choose between which sessions they want to attend as well as helping our speakers when people leave comments on their interview posts. Plus, it's fun! And so, the question I asked this week was of our panelists in the How to Fake Great Photos session:

Many bloggers, food or otherwise, get anxious when it comes to photography. What's one thing you can tell them here, before your session, to help calm their fears about food and blog photography?

Melissa Skorpil offers up some great tips that can help you get started before the conference.

You're anxious about your food photography? Well, I'm glad you take it seriously, but let's work on transforming that anxiety into something constructive.

First of all, understand where you can improve. Slow down and take the time to look at your work and pinpoint the areas that could use some work. Are you photographing food that is brown or monochromatic and needs a pop of color? Maybe you could work on your food and prop styling. Do your photographs come out cold looking, or with a yellowish hue? It's probably time to learn white balance in your photo editing software. Do your images look flat and too contrasty? Maybe it's time to switch off your on-camera flash.

Also, remember the point of your blog. It might be conveying information, stories, or emotions that’s most important to you. Let your images support your expression. I'm a mediocre writer, but that's OK; my blog is more about the food photography than anything else. You may not be a professional photographer, but your readers are following your blog for a reason and probably don't expect professional photography.

I look forward to speaking with you about improving your food photography at the Austin BlogHer Food conference this June. In the meantime you can check out some helpful tips on my blog.

You can follow Melissa on Facebook and Twitter.

Colette Martin reminds people that photography isn't necessarily about right or wrong.

Just like writing, photography is an art. There is no right or wrong when it comes to pictures. It’s very easy to obsess over every little crumb or whether the fork should be placed half an inch closer to the plate. There is no right answer. Just like with writing, food photography (and all photography) is about finding your voice – in this case a visual voice – and telling the story you want to tell. For some, the setting or the colors may be a big part of the story, for others it might be the detail of how to prepare a dish, and for others it might be the sole cherry atop a cupcake that tells the story. The trick is to find what works for you.

You can follow Colette on Twitter or Pinterest or like the Allergen-Free Baker on Facebook.

Melissa and Colette's session, How to Fake Great Photos takes place from 1:00-2:30pm on Friday, June 7, 2013 at the BlogHer Food '13 conference. Here's what to expect from the session as a whole:

Not all great food writers are great food photographers, so what do you do when you need to look like you know what you’re doing behind a camera in a hurry? Whether you want to grow your traffic on photo sites like Pinterest or Instagram, or publish a cookbook (print or eBook, via a publisher or self-published) and need photos fast, these top tips will get your photography skills up to speed and noticeably improve your photos…quickly.

If you have any questions for Melissa or Colette before the conference (and you don't want to forget them or not get a chance to ask in person), feel free to leave them in the comments of this post!

And if you haven't gotten the chance to register yet for BlogHer Food, do so now! We hope to see you in Austin!


Family/Moms & Events Section Editor Jenna Hatfield (@FireMom) blogs at Stop, Drop and Blog and The Chronicles of Munchkin Land.


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