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Hi - I'm Maria, nice to meet you! I've been a Contributing Editor here at BlogHer.com since 2006. I joined BlogHer as a full-time staff member after...
 
 
 
 

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BlogHer Goes to TechCrunch50

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I had an opportunity to attend TechCrunch50 this year (like TC40 last year but 10 louder). This new conference, in its second year now, gives startup companies a chance to pitch their business, get evaluated by an expert panel and potentially win $50,000.

Mint.com, last year's winner, is a successful personal finance money management site that a number of bloggers now use. This year's winner is a twitter-like service for businesses called Yammer.

What will bloghers be using from the TC50 lineup? I spotted a few possibilities.

First is iThryv which is money management and financial literacy software for kids and schools. Charlene Li hopes they succeed if for no other reason than their plans to give the software to schools for free.

One that parents might be avoiding though is (the cute and extremely charming - women, men and dogs were all breathlessly following him around) Ashton Kucher's offering, Blah Girls. Charlene Li has already decided that this mashup of South Park and Perez Hilton with animated, rude, gossip hungry tween girls is going on her home's ban list. It's too bad that this show is so parent-unfriendly because the product placement/integrated advertising business model is, I believe, the future of digital entertainment.

Miss Olive says that Closet Couture is "going to make social shopping a reality online."

Miss Olive also believes Causecast.org will change the world. Heather Snodgrass thinks it looks good, too.

Amy Jussel of Shaping Youth watched the live stream from home rather than brave the crowds (though, other than the non-functioning internet day one, I am always surprised at how much I enjoy this event). Her pick is FitBit which is a gadget that tracks your fitness.

My only disappointment is that since I am not an actual girl reporter on the go and just play one occasionally on the internet, I couldn't hang out for the entire time. That meant I missed Joss Whedon speaking on the Hollywood Goes Silicon Valley panel. Fortunately one of my favorite real life girl reporters on the go, Jessica Guynn, has a writeup for the Los Angeles Times' Technology blog.

More reports from Jessica Guynn can be found here.

I also sat next to (and commiserated with over the internet woes) the charming Orli Yakuel of Go2Web2.0 and she has several posts from TC50 on her blog.

Did you check out TC50? Did you spot any must try services or products? Do any of the ones I mentioned looked intriguing? Let me know what you think in the comments.

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Denise 9 pts moderator

I put Yammer on my list of things to check out, due to your post but of course I never made time for it.

Then today, @batterista was talking about Yammer so I tried it - and just invited one coworker who I thought would give it a go. I like it. It's internal twittering, very interesting.

~Denise
BlogHer Community Manager

Flamingo House Happenings ( http://www.flamingohouse.net/ )

Maria Niles 5 pts

Thanks rj for sharing this information. Certainly I could not see all the many companies in the demo pit so I'd encourage interested BlogHers to check your offering out.

ConsumerPop Marketing ( http://www.consumerpop.com )
PopConsumer ( http://consumerpop.typepad.com/popconsumer ) (Politics, Current Events & Links)
Beyond Help ( http://mariax.vox.com/ ) (Music, TV & Pop Culture)

Maria Niles 5 pts

Hi Amy,

Thanks so much for all your great comments and feedback! I hope you are able to attend TechCrunch in person one year as I think you'd enjoy seeing everything in person.

And I'm not aware of any BlogHers who covered DEMO but if I run across any I'll certainly pass their thoughts along.

Regarding Yammer, the differentiation seems to be that it is designed for use internally at businesses and once it takes hold a subscription is required.

ConsumerPop Marketing ( http://www.consumerpop.com )
PopConsumer ( http://consumerpop.typepad.com/popconsumer ) (Politics, Current Events & Links)
Beyond Help ( http://mariax.vox.com/ ) (Music, TV & Pop Culture)

rinkujobalia 5 pts

hi maria,

myfavz.com could be of interest to you. It is a new startup launched on sept 8th at the tc50. It is a social shopping portal with a unique patent pending feature called pKaboo!

pKaboo! enables gift givers to anonymously find out the recipient's current interests, hobbies or perfect gift ideas. The giver's identity is disclosed to the recipient by myfavz on the day of the event, thus maintaning the element of surprise which is so crucial to the ritual of gifting.

Let me know your views on myfavz

rj

co-founder

www.myfavz.com ( http://www.myfavz.com )

Shaping Youth 5 pts

Maria, thanks again for this info...I've delved further into iThryv and am keeping my fingers crossed on that one too. I was involved with the creative team on the VisaBuxx prepaid card for teens to teach financial literacy online long ago, but was disappointed that the powers that be/member banks didn't give it the juice and backing to see it through to fruition...I've used Joline Godfrey's www.independentmeans.com ( http://www.independentmeans.com ) site as a springboard for kids, but in this era of consumption and immediate gratification/media messaging, it behooves us all to start seeding fiscally fit teens from the get go.

Oh...and further to my other message on your ConsumerPop blog, the MuveIt.com gizmo is MUCH more accurate and teeny tiny than the prototype portrayed on the placeholder site...I just talked to the muve/gruve marcom veep today re: the Mayo Clinic tie in, and it looks like they could give FitBit a run for their money as they have a proprietary algorithym in play w/the Mayo research engine fueling the long term sustainability goals for outcomes/tracking.

Did BlogHer cover DEMO too? Will Google same, but if you know of any BlogHer pals that went, I'd love to get their POV and do a follow up piece on Shaping Youth. 

p.s. And what's with the big toot about 'Yammer?' It seems like a variation of Twitter, no? Not sure the differentiation there, so maybe I 'needed to be there' after all (?) ;-) Thanks again for your thorough post...

Amy Jussel

Founder/Executive Director

www.ShapingYouth.org ( http://www.ShapingYouth.org )

Maria Niles 5 pts

Thanks, Virginia!

On a tangentially related note, I was intrigued by Google's announcement that they are archiving newspapers by scanning them ( http://www.readwriteweb.com/archives/google_news_a... ) similar to what they do with books.

More access to news is a good thing and a great use of technology. Exciting times we live in, eh?

ConsumerPop Marketing ( http://www.consumerpop.com )
PopConsumer ( http://consumerpop.typepad.com/popconsumer ) (Politics, Current Events & Links)
Beyond Help ( http://mariax.vox.com/ ) (Music, TV & Pop Culture)

Virginia DeBolt 5 pts

http://www.techcrunch.com/2008/09/11/tc50-iamnews-... ( http://www.techcrunch.com/2008/09/11/tc50-iamnews-... )
iamnews caught my eye. I think it might be helpful to bloggers trying to put together a story.

Virginia DeBolt
BlogHer Technology Contributing Editor ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )