What Different Generations Want in the Workplace

I always say that the thing that surprised me the most about owning a business was just how much goes in to keeping up a positive work environment. I am so fortunate to work with a very kind, hard-working team, but, as in every office, the key is to make sure everyone remains kind and hard-working. Between scheduling time off for vacations, salary raise requests, and general business suggestions, there’s a lot to tend to that doesn’t have much to do with your actual business, but everything to do with your employees....more

The Next Big Supplement Market: Move over Baby Boomers, Generation Y Is Here

Baby Boomers or those who were born during the post World War II baby boom between 1946 and 1964 have been the focus of the nutritional supplement manufacturing industry for a long time now. But times, they are a changing. The health supplement industry has now found a newer, stronger market in Gen Y. It’s time for the Baby Boomers to give way....more

The Pros and Cons of Being Over 50

I'm getting old and there's no mistaking it. I don't like it much, not the physical part of getting old anyway. I don't mind much the life experiences I've had that come with living a full life, but this aging thing bites....more
Awesome Post Karen!  Perhaps I will write a recall to all those questions of what are age spots, ...more

That *%#& Baby Boomer Label!

Ugh. I hate being called a Baby Boomer.  Number one - I am not a baby, but a grown woman, thank you very much. With a birthday racing forward in the shortest month - the one crammed with holidays. My fridge calendar for February will be inked with a Super Bowl get together, wistful notations of New Orleans parades I'll miss, Valentine's Day, and my birthday, all squished between dentist appointments and college campus visits and deadlines for scholarship applications.  ...more
Camay, SweetTarts, banana seat bikes. Head-clacking Pez dispensers and candy necklaces, the bike ...more

What we crave: Meaning, Belonging & Self-Expression

We've been hearing about irony's imminent death since 2001, although so far it hasn't happened. But after listening to The Takeaway's recent show titled "The End of Irony?" I think popular culture is finally due for a resurgence in sincerity....more

Baby Boomer Brains Process Ads Differently: New Research

Companies have been aiming their marketing to people over 60 in very specific but perhaps unsuccessful ways, based on assumptions that may not be valid....more

"Greypreneurs" Or "Seniorpreneurs" Leading the Way

This is a wonderful article, and I am not surprised by what it reveals:  "A recent Marion Ewing Kauffman Foundation study found that over the past decade, the highest rate of entrepreneurial activity took place among those aged 55 to 64, this ...more

Be Happy, Son: The Millenial Generation Is Not Screwed

We’d spent the day cleaning his room, sorting his belongings, and beginning the long slow journey toward separation. My son was heading off to college and I was trying to make peace with it. The “It” here being his future. So when the daily mail brought a magazine with an article asking “Are the Millennials the Screwed Generation?”, it was hard to ignore. After we both read it, my son turned to me. “Do you think we’re screwed?”...more
 @bnjmn_mxwll  Uh... would it be way too matronizing to say..."out of the mouth of babes?" P.S. ...more

Are all older women cougars want to be, or is that b.s.?

  When I Google the words "older women" all I find is sex, and cougars. Actually the very first thing that comes up is about older women wanting to date younger men. Gees how far is that from our reality! Most older women have other things on their mind like how to keep their family together without them killing each other, stretching their oh so thin paycheck for the long week. These things are exhausting!...more