It's the Economía, Estúpido

A speech. An Ad. Un ado. Separately, each means nothing more than a headline but together, we can see the tightrope Mitt Romney is walking as he tries to reach out to Latinos, the demographic juggernaut and emerging voting bloc that he’s losing by significant margins to President Obama. He's trying to reach them in campaign ads like this one by avoiding immigration but laser focusing on the economy and jobs....more

There is No Latino Vote

¿Que quééé?Yup, heard me right. There is no Latino vote.Think about it. More than 50 million Hispanics call America home and although we’re concentrated in Florida, California, Texas, and New York, we’re actually everywhere.Even in the “unlikeliest” places....more

Time Magazine's Latino Voter Cover Features Non-Latino Face

This week's Time magazine cover boldly declares "Yo Decido. Why Latinos will pick the next President." The accompanying story by Michael Scherer explores how the rising force that is the Latino vote can turn Arizona into a presidential battleground in 2012. The cover illustration is made of 20 different portraits of Latino men and women in Phoenix, all photographed by Marco Grob. In classic Time form, it's clean and powerful....more
I'm mistaken for Latino every day and I'm not.  My gut reaction to Time Mag mix up - so what?   ...more