Social Media Measurement 101 For Small Business

If the thought of social media by itself is overwhelming, then creating a social media plan or schedule for your small business may put your stress level over the edge. We have good news and bad news....more

Three Ways To Use Social Media To Boost Sales

With a small budget, a small staff, and not enough hours in a day, it can be hard to see the value of social media for your small business....more

Social Media Policies for Small Businesses: Part 2 - Who, What, When, Why and How

The goal of creating a social media policy for your team is to cultivate positive and loyal relationships with your customers....more

Social Media Policies For Small Businesses: Why You Need One

If you run a small business, it’s easy to get sucked into the thinking that you don’t need all the bureaucratic red tape that comes with corporate America....more

Are You Making Your Customers Feel Invisible?

Every successful business owner knows the importance of making sure the customer is satisfied with their product or service. Competition is FIERCE, particularly with the power of the Internet and expanding global markets.If a consumer doesn't like the product or service, or has a bad experience, all she has to do is tuck her credit card back into her purse and take her pick of any number of other businesses who will gladly give her what she's looking for....more

4 Reasons Your Small Business Should Be Marketing To Millennials

Millennials are the talk of the town in 2015. Everyone is scrambling to know what Millennials want to buy, how they think, and what they do online and when....more

Content Marketing Tips And Trends For Small Business Success

Many small businesses are learning the importance of having a strong presence online. Not only does that mean having an informational website, but creating a value-rich space on social media platforms....more

Supporting your friend's MLM as you would any other local, small business

Your friend has come to you, bright eyed and breathless about her new MLM business venture. In response you; buy from her to show your support, tell her she is a fool for being 'duped' into joining one of 'those' companies, politely listen to her sales pitch about joining the company and then you do join (The best support ever! Let's do this together!), or do you tell her you only shop with local-small business owners? Buying from your friend, especially for the holidays, is incredibly supportive....more

Small Businesses: 3 Reasons Why You Need Social Media

You’re a small business on a small budget with a small staff and certainly not enough hours in a day. If you’re up to your eyeballs in making sure you make ends meet, do you really have time to waste on social media?...more

Social Media Success: Choose Quality Over Quantity

As a small business owner, it’s easy to get caught up creating “tangible” goals for social media engagement. If your posts are getting x number of likes and y number of shares, you’re doing it well, right? The answer isn’t clear cut....more